# Rugged Men's Motorcycle Jakcets Aether Apparel's New Mojave Jacket is Heavy Duty and Stylish By Madison Mackay | Published 2018-04-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/mojave-jacket References: [gearpatrol](https://gearpatrol.com/2018/04/03/new-aether-mojave-motorcycle-jacket-adventure-motorcycle-gear/) & [aetherapparel](https://www.aetherapparel.com/collections/mens-motorcycle-collection/products/mojave-motorcycle-jacket) Men's clothing brand [Aether Apparel](https://www.trendhunter.com/trends/aether-mackintosh-field-parka) created the new [Mojave Jacket](https://www.trendhunter.com/trends/buck-mason-1), a new style of [motorcycle wear](https://www.trendhunter.com/trends/malle-expedition-collection) that features the brand's classic rugged and tactical design. The signature minimalist style pairs seamlessly with utility, offering a product that was made to last and doesn't lack in style. Made from the heavy duty yet comfortable and breathable Halley Stevensons cotton canvas, that is abrasion resistant and waterproof. Available in two colors, the jacket was made to be perfect for any type of weather with a mesh liner that ensures breathability. The protective padding ensures safety and comfort, protecting the body with impact protection and shock absorption. The new Mojave Jacket from Aether Apparel is being sold online now for $550, as the perfect protection and style for any motorcycle ride. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 84% | Activity: 32% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Rugged Motorcycle Jackets:** Opportunity to innovate in the design of motorcycle jackets for added safety, style and comfort. - **Minimalist Design:** Opportunity to create products that embody minimalist design with added features for utility and comfort. - **Sustainable Materials:** Opportunity to incorporate sustainable materials in the manufacturing of motorcycle jackets to meet the needs of eco-conscious consumers. ### Industries Being Reshaped - **Fashion Industry:** Fashion brands have an opportunity to offer more design-led motorcycle jackets that prioritise style and safety - **Motorcycle Industry:** Opportunity for motorcycle gear manufacturers to create new protective gear with added features for safety and comfort. - **Sustainability Industry:** Opportunity to focus on the development and use of environmentally friendly materials in the production of motorcycle gear, opening up a new avenue for sustainability-focused businesses. ## Related on Trend Hunter - [Fashion-Forward Suede Jackets](https://www.trendhunter.com/trends/buck-mason-1.md) - [Leather Motto Jackets](https://www.trendhunter.com/trends/leather-motto-jackets.md) - [High-Performance Mountain Parkas](https://www.trendhunter.com/trends/aether-brighton-insulated-snow-jacket.md) - [Bonded Baffling Insulation Jackets](https://www.trendhunter.com/trends/aether-rex-down-jacket.md) - [Photographer-Focused Jacket Designs](https://www.trendhunter.com/trends/reporter-jacket.md) - [Protective Cut-Proof Jackets](https://www.trendhunter.com/trends/armortex-jacket.md) - [Ultra-Rugged Motorcyclist Accessories](https://www.trendhunter.com/trends/malle-expedition-collection.md) - [Adventure-Ready Durable Apparel](https://www.trendhunter.com/trends/explore-collection.md) - [Militant Suede Bomber Jackets](https://www.trendhunter.com/trends/taylor-stitch-army-suede-bomber-jacket.md)