# Collectible Sensory Toys Moj Moj Delights Kids and Adults with Textures, Characters & Surprises By Laura McQuarrie | Published 2025-04-16 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/moj-moj References: [toyworldmag](https://toyworldmag.co.uk/a-new-series-of-moj-moj-returns-to-uk-shelves/) & [shop.mgae](https://shop.mgae.com/products/moj-moj-crunch-series-1?srsltid=AfmBOoraMQN4FKifTazq9EoFCpBNau1mqsmwLEjBlhtlVRtCTKf53aG4)  Moj Moj launched in 2018—a time when fidget spinners were wildly popular—and in 2025, the brand is appealing to a new generation of collectors, [fidget toy users](https://www.trendhunter.com/trends/jigglets) and anyone with an appreciation for sensory play with its latest launches. The new Moj Moj Crunch Series One and Moj Moj Squish Series One introduce over 20 [collectible characters](https://www.trendhunter.com/trends/momiji-x-tomy) with unique textures and surprise reveals. Moj Moj Crunch Series One features mystery packages that open to reveal one character filled with sand, beads, glitter or foam with a form made for pressing, squeezing and stretching. Perfect for stress and anxiety relief, these satisfying [sensory collectibles for all ages](https://www.trendhunter.com/trends/slime-life) include rare and ultra-rare characters to display and trade. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 82% | Activity: 85% | Freshness: 38% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Toys](https://www.trendhunter.com/toys) ## Key Themes ### Key Themes Behind This Trend - **Sensory Toy Collecting:** The rise of sensory-enhancing collectible toys like Moj Moj showcases a burgeoning trend in merging tactile stimulation with collectible culture. - **Mystery Packaging:** The integration of surprise elements in product packaging taps into consumer desire for exploration and discovery, revitalizing traditional toy markets. - **Textured Toy Innovation:** Developing toys with varied textures offers novel sensory experiences, meeting the growing demand for products that cater to stress relief and sensory satisfaction across age groups. ### Where This Applies - **Toy Manufacturing:** Toy manufacturers are innovatively exploring multisensory products to capture the attention of both children and adult consumers seeking stress-relief solutions. - **Collectibles Market:** The collectibles industry is expanding its focus by incorporating sensory aspects into items, appealing to a diverse audience looking for interactive and engaging collectibles. - **Wellness Products:** Wellness sectors are increasingly embracing sensory toys as tools for stress relief, providing added value to consumers seeking therapeutic and calming experiences. ## Related on Trend Hunter - [Sensory ASMR-Style Toys](https://www.trendhunter.com/trends/incredible-group.md) - [Squeezable Dumpling Collectibles](https://www.trendhunter.com/trends/mystery-squishy-dumpling.md) - [Furry Fidget Companions](https://www.trendhunter.com/trends/furry-fidget-friends.md) - [Miniature Vinyl Collectibles](https://www.trendhunter.com/trends/itsmol.md) - [Sensory Plush Accessories](https://www.trendhunter.com/trends/mooshmoosh.md) - [Candy-Scented Squish Toys](https://www.trendhunter.com/trends/squishi-products.md) - [Vibrant Slime Collections](https://www.trendhunter.com/trends/sloomoo-institute.md) - [Sensory Pocket-Sized Pets](https://www.trendhunter.com/trends/nano-mals.md) - [Expanding Plush Collectibles](https://www.trendhunter.com/trends/miraball.md)