# Highly Moisturizing Serums Yves Rocher's 100H Non-Stop Moisturizing Serum is Suitable for All Skin By Kalin Ned | Published 2023-05-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/moisturizing-serums References: [yvesrocher](https://www.yvesrocher.ca/en/face-care/product-type/serum-and-treatment/100h-non-stop-moisturizing-serum/p/57732) Leading botanical beauty company Yves Rocher recently launched the 100H Non-Stop Moisturizing Serum, a new addition to the brand's highly coveted Hydra-Végétal line. The 100H Non-Stop Moisturizing Serum, which has an "[ultra-fresh liquid](https://www.trendhunter.com/trends/holy-hydration1)" texture, is optimized to hydrate, refresh, and plump the skin. The formula features an ingredient that is exclusive to [Yves Rocher—the](https://www.trendhunter.com/trends/essential-hydration-skincare) Edulis Cellular Water. This plant-based powerhouse extract helps with "storing water in every skin layer [while] repeatedly locking and releasing it for continuous hydration." The brand claims that because of this ingredient, its new moisturizing serum can "provide an impressive [100 hours of continuous hydration](https://www.trendhunter.com/trends/kiehls-ultra-body-mega-moisture-squalane)"—hence, the name of the product. Yves Rocher's 100H Non-Stop Moisturizing Serum is available in recyclable packaging and the formula is packed with 99% ingredients from natural origin. The brand also employs sustainable and responsible sourcing of ingredients. Image Credit: Yves Rocher ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 83% | Activity: 89% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Plant-based Skincare:** Opportunity for brands to develop or highlight plant-based ingredients that show effective results on skin hydration. - **Sustainable Beauty Packaging:** Opportunity for brands to explore recyclable packaging options in the beauty industry and promote eco-friendliness. - **Continuous Hydration:** Opportunity for brands to develop innovative formulas that provide long-lasting hydration for the skin. ### Who This Affects Most - **Beauty and Personal Care:** Industry can consider adding plant-based ingredients in their skincare offerings and sustainable packaging options - **Green and Eco-friendly Products:** Industry can look into promoting and exploring sustainable packaging alternatives and ingredients for beauty products. - **Cosmetics Manufacturing:** Opportunity for manufacturers to develop and produce plant-based and sustainable beauty products for brands. ## Related on Trend Hunter - [100-Hour Hydration Serums](https://www.trendhunter.com/trends/hydration-serum.md) - [Moisture-Boosting Radiance Serums](https://www.trendhunter.com/trends/alphascience.md) - [Milky Hydration Serums](https://www.trendhunter.com/trends/hydrating-milk-serum.md) - [Advanced Hydrating Serums](https://www.trendhunter.com/trends/advanced-hydrating-serum.md) - [Ethical Ultimate Hydration Serums](https://www.trendhunter.com/trends/scentfree-hyaluronic-booster-serum.md) - [Essential Hydration Skincare Collections](https://www.trendhunter.com/trends/essential-hydration-skincare.md) - [Weightless Hydration Serums](https://www.trendhunter.com/trends/forest-water-hyaluronic-serum.md) - [Hydrating Brightening Serums](https://www.trendhunter.com/trends/botanity-flavon.md) - [Advanced Hydration Serums](https://www.trendhunter.com/trends/amino-rain-glasswater-serum.md)