# Overnight Lip Masks Laneige Revealed Two New Moisturizing Products for the Lips By Ell Smith | Published 2020-09-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/moisturizing-products References: [hypebae](https://hypebae.com/2020/9/laneige-lip-sleeping-mask-lemon-sorbet-mint-choco-limited-edition-balm-skincare-k-beauty-price-where-to-buy) & [us.laneige](https://us.laneige.com/products/lip-sleeping-mask?utm_source=linkshare&utm_medium=affiliate&utm_campaign=default&utm_content=9ieob0c66Uo&ranMID=42483&ranEAID=9ieob0c66Uo&ranSiteID=9ieob0c66Uo-TDy9ChvHUnKbOYdvjHFF9A&Linkshare=Linkshare) The winter season is approaching and with it comes weather that can cause dry and irritated skin, so [Laneige](https://www.trendhunter.com/trends/hot-cocoa-lip) is prepping consumers with two new moisturizing products that aim to repair and replenish the skin. The lips are all too often forgotten in the skincare routine. If not properly taken care of, they're prone to the same breakage and dryness. To resolve these issues, Laneige has dropped a [night lip mask](https://www.trendhunter.com/trends/hit-snooze-lip-mask) in two iterations: 'Lemon Sorbet' and 'Mint Choco.' Once applied the [nutrient-enriched formula](https://www.trendhunter.com/trends/nourishing-berry-lip-mask) works hard to gently exfoliate the skin before adding moisture, ensuring that dead cells have been removed to reveal healthy skin. Users are directed to apply the product to the lips overnight for best results. Image Credit: Laneige ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 11% | Activity: 21% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Lip Care:** Disruptive innovation opportunity: Develop lip care products that address specific lip concerns, such as exfoliation and moisture replenishment. - **Night Skincare:** Disruptive innovation opportunity: Create overnight skincare products for various areas of the face to cater to the growing demand for efficient and convenient skincare routines. - **Seasonal Skincare:** Disruptive innovation opportunity: Introduce skincare products specifically designed to combat the effects of changing weather conditions, such as dryness and irritation. ### Where This Applies - **Beauty:** Disruptive innovation opportunity: Innovate within the beauty industry by creating innovative lip care products with unique formulas and flavors. - **Skincare:** Disruptive innovation opportunity: Develop new skincare solutions that target specific areas of the face, such as lips, for enhanced effectiveness and results. - **Personal Care:** Disruptive innovation opportunity: Expand the personal care industry by introducing seasonal skincare products that address common skin issues faced during different times of the year. ## Related on Trend Hunter - [Comforting Chocolate-Beverage-Inspired Masks](https://www.trendhunter.com/trends/hot-cocoa-lip.md) - [Dessert-Inspired Lip Kits](https://www.trendhunter.com/trends/laneige-smore-kisses-set.md) - [Seasonal Candy-Inspired Lip Masks](https://www.trendhunter.com/trends/candy-cane-swirl.md) - [Watermelon-Flavored Lip Masks](https://www.trendhunter.com/trends/laneige-watermelon-pop.md) - [Fruity Beverage-Inspired Lip Masks](https://www.trendhunter.com/trends/iconic-lip-sleeping-mask.md) - [Marbled Lip Masks](https://www.trendhunter.com/trends/laneige-x-baskinrobbins.md) - [Deep-Conditioning Lip Masks](https://www.trendhunter.com/trends/phyto-glow-lip-mask.md) - [Boba-Inspired Lip Treatments](https://www.trendhunter.com/trends/lip-glowy-balm.md) - [Deeply Hydrating Lip Treatments](https://www.trendhunter.com/trends/vita-glazed-lip-mask.md)