# Mineral-Rich Seawater Lotions Innisfree's Moisturizing Lotion Contains South Korean Seawater By Laura McQuarrie | Published 2017-02-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/moisturizing-lotion References: [takegoodcare](https://takegoodcare.ca/collections/anti-aging/products/jeju-lava-seawater-lotion) & [my.innisfree](http://my.innisfree.com/product/productView.do?catCd01=UA&prdSeq=21774) This unusual [moisturizing lotion](https://www.trendhunter.com/trends/moisturizer-with-electrolytes) Korean natural beauty brand Innisfree features a unique ingredient for keeping the skin looking smooth, plump and hydrated—[mineral-rich seawater](https://www.trendhunter.com/trends/marine-mist) from the island of Jeju in South Korea. What makes the water in this product particularly precious is that it has been filtered by lava rocks over thousands of years, making it highly antioxidative and balanced in its pH levels. The 'Jeju Lava Seawater Lotion' is also bolstered by [nourishing extracts from orchids](https://www.trendhunter.com/trends/omaly), the Camellia Sinensis leaf and Unshiu peel. As many consumers look for a variety of personal care products that are enriched with beneficial natural ingredients, brands are taking care to create interest by including unlikely ingredients of the earth, such as moss and volcanic sand. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 15% | Activity: 22% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Mineral-rich Seawater:** Incorporating mineral-rich seawater into beauty products can provide antioxidative benefits and balanced pH levels. - **Natural Ingredients:** Including unusual natural ingredients in personal care products can create interest and appeal to consumers. - **Unlikely Ingredients:** Brands are exploring the use of unconventional ingredients like moss and volcanic sand in personal care products. ### Industries Being Reshaped - **Beauty and Skincare:** Beauty and skincare companies can incorporate mineral-rich seawater into their products to offer innovative, antioxidative solutions. - **Personal Care:** Personal care brands can attract consumers by including unique natural ingredients in their products for added benefits. - **Natural Cosmetics:** The natural cosmetics industry can experiment with unconventional ingredients like moss and volcanic sand to create disruptive and unique product offerings. ## Related on Trend Hunter - [Mineral-Rich Water-Powered Creams](https://www.trendhunter.com/trends/mineralrich-water.md) - [Skin-Soothing Jelly Mists](https://www.trendhunter.com/trends/clean-face-solid-mist.md) - [Affordable Luxe Hand Creams](https://www.trendhunter.com/trends/innisfree-isle-hand-cream.md) - [Playful Artist-Designed Skincare](https://www.trendhunter.com/trends/the-isle-adventure.md) - [Moisture-Boosting Lotions](https://www.trendhunter.com/trends/moisturizing-milky-lotion.md) - [Seaweed-Boosted Body Washes](https://www.trendhunter.com/trends/undaria-algae-body-wash.md) - [Sea Botanical Skincare](https://www.trendhunter.com/trends/ar-ocean.md) - [Botanical Treatment Lotions](https://www.trendhunter.com/trends/albions-skin-conditioner-essential.md) - [Triple-Lifting Skincare Serums](https://www.trendhunter.com/trends/deep-antarctic-drop.md)