# Self-Moisturizing Lip Treatments UZU's Lip Treatments are Formulated with Lactic Acid Multi Flora By Laura McQuarrie | Published 2022-07-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/moisturizing-lip-treatments References: [allure](https://www.allure.com/gallery/allure-editors-favorite-new-beauty-products-of-july-2022) & [uz.team](https://www.uz.team/products/3899-liptreatment-0) There are countless [moisturizing lip treatments](https://www.trendhunter.com/trends/glycolide-lipid-repair) in the beauty market and the ones made by UZU stand out for their unique colors, packaging and formulas. From clear to sheer green and black, these [hybrid lip care and color products](https://www.trendhunter.com/trends/solid-serum-lip-tint) are versatile enough to be worn on their own or with other lip products. These formulas are enriched with lactic acid Multi Flora bacteria (30 billion in a bottle) so that the microbe already present in skin is supported and kept hydrated. As the brand describes, this is "a type of lactic acid bacteria that bonds with skin's own microbes to multiply their power." Thanks to the use of this ingredient, the [self-moisturizing lip treatment](https://www.trendhunter.com/trends/weekly-reset-lip-mask) is continuously effective and it works even when it is not worn. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 53% | Activity: 50% | Freshness: 12% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Multi-functional Lip Care:** Brands can explore using unique formulas and packaging to create versatile lip care and color products with added benefits like self-moisturizing. - **Microbiome-friendly Beauty:** Using beneficial bacteria in beauty formulations like lactic acid Multi Flora bacteria can help support and hydrate the skin's natural microbiome. - **Continuous Skincare Solutions:** Creating products that work even when not worn, like self-moisturizing lip treatments, can offer consumers continuous skincare benefits. ### Industries Being Reshaped - **Beauty:** Beauty brands can incorporate beneficial bacteria and multi-functional formulas into their lip care and color products to capture this market opportunity. - **Health & Wellness:** Products that support the skin's microbiome and offer continuous skincare benefits can also appeal to consumers looking for health and wellness solutions. - **Packaging:** Packaging companies can work with beauty brands to create innovative and eco-friendly packaging for versatile lip care and color products with added skincare benefits. ## Related on Trend Hunter - [Probiotic Lip Treatments](https://www.trendhunter.com/trends/glaze-plumping-lip-treatments.md) - [Flavor-Forward Lip Treatments](https://www.trendhunter.com/trends/sweet-july-skin-lip-treatments.md) - [Antioxidant-Packed Lip Treatments](https://www.trendhunter.com/trends/moringa-lip-salve.md) - [Upcycled Lip Care Treatments](https://www.trendhunter.com/trends/lip-care-treatment.md) - [Mood-Boosting Lip Treatments](https://www.trendhunter.com/trends/peptide-lip-treatment.md) - [Multi-Use Lip Treatments](https://www.trendhunter.com/trends/plumpc-tripeptide-lippe-mask.md) - [Lip Care Serums](https://www.trendhunter.com/trends/lip-milk1.md) - [Skin-Caring Lip Treatments](https://www.trendhunter.com/trends/glycolide-lipid-repair.md) - [Solid Serum Lip Tints](https://www.trendhunter.com/trends/solid-serum-lip-tint.md)