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# Weightless Moisturizing Blushes
Laura Mercier Offers Its Tinted Moisturizer Blush in Nine Finishes

By Kalin Ned | Published 2022-06-12 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/moisturizing-blush
References: [sephora](https://www.sephora.com/ca/en/product/laura-mercier-tinted-moisturizer-blush-P482286?skuId=2518215)

A clean formula, light coverage, and hydrating properties are the staples that make [Laura Mercier's](https://www.trendhunter.com/trends/ultra-blur) new Tinted Moisturizing Blush worthwhile for consumers. Created without any harmful ingredients, the product is multi-tasking and [buildable](https://www.trendhunter.com/trends/cream-blush-stick). The formulation guarantees "long-lasting cheek color [that] effortlessly melts into the skin [to] create a soft natural flushed look, perfect for a no-makeup makeup look."

Laura Mercier embraces the functionality and value of [skincare-makeup hybrids](https://www.trendhunter.com/trends/blush-butter-balm) in its Tinted Moisturizing Blush. The formula is enhanced with Rasberry Seed and Prickly Pear. While the former works to condition the skin, the latter delivers a much-needed dose of hydration with can last for up to 12 hours.

From Shimmering Garnet to Cappuccino, there are a total of nine moisturizing blush finishes that one may choose from.

Image Credit: Sephora

## Trend Insights (Trend Hunter)

- Score: 5.6/10
- Popularity: 71% | Activity: 85% | Freshness: 12%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### Why This Trend Is Growing

- **Weightless Moisturizing Blushes:** The trend towards weightless, moisturizing and clean formula blushes with multi-tasking and buildable properties.
- **Skincare-makeup Hybrids:** The trend towards makeup products that include skincare properties such as conditioning and hydration.
- **Multi-finish Blushes:** The trend towards offering a variety of finishes for blushes such as shimmering and matte.

### Industries Being Reshaped

- **Beauty and Personal Care:** There is an opportunity for brands to create more clean and multi-tasking blush products that incorporate skincare properties.
- **Health and Wellness:** The trend towards clean and natural ingredients in beauty products aligns with the health and wellness industry's emphasis on natural and plant-based ingredients.
- **Fashion and Cosmetics:** With the trend towards multi-finish and buildable blushes, there is an opportunity for brands to create innovative packaging and application tools for a customized makeup look.

## Related on Trend Hunter

- [Moisturizing Blush Formulas](https://www.trendhunter.com/trends/hydromaniac-blush-glow-hydrator.md)
- [Vibrant Water-Cream Blushes](https://www.trendhunter.com/trends/futurist-blushmaker-dewy-cheek.md)
- [Tea-Infused Cream Blushes](https://www.trendhunter.com/trends/pinch-my-cheeks-softblur-cream-blush.md)
- [Effortless Minimalist Makeup Products](https://www.trendhunter.com/trends/blush-lip-color.md)
- [Painterly Marbled Blushes](https://www.trendhunter.com/trends/bisou-blush.md)
- [Mousse-Like Blush Formulations](https://www.trendhunter.com/trends/filter-blush.md)
- [Skincare-Infused Blushes](https://www.trendhunter.com/trends/blush-butter-balm.md)
- [Multi-Purpose Blush Product Lines](https://www.trendhunter.com/trends/ontheglow-blush.md)
- [Algae-Infused Liquid Blushes](https://www.trendhunter.com/trends/hot-shot-blush-drops.md)
