# Overnight Moisturizing Balms Drunk Elephant's F-Balm Electrolyte Waterfacial Hydrates & Repairs By Laura McQuarrie | Published 2019-12-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/moisturizing-balm References: [allure](https://www.allure.com/story/drunk-elephant-f-balm-electrolyte-waterfacial-moisturizing-mask) & [drunkelephant](https://www.drunkelephant.com) Customer demand for a mask that could help with hydrating and repairing the skin led [Drunk Elephant](https://www.trendhunter.com/trends/plumpc-tripeptide-lippe-mask) to create a new moisturizing balm. According to Drunk Elephant founder Tiffany Masterson, "I wanted to develop a hardworking, intensive repair treatment for when skin is extra-parched, stressed, or just needs a little extra love." While the F-Balm Electrolyte Waterfacial is comparable to the brand's T.L.C. Sukari Babyfacial, the new product boasts a more concentrated mix of ingredients and is meant to be used as the last step in one's skincare routine. The F-Balm Electrolyte Waterfacial contains not only Vitamin F but also niacinamide, squalane, ceramides, omega fatty acids, antioxidants, prickly pear extract and sodium PCA, which was specifically included to "hold and maintain hydration levels in the skin." Image Credit: Drunk Elephant ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 24% | Activity: 34% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Moisturizing Balms for Skin Repair:** The demand for moisturizing balms that can repair and hydrate the skin is driving innovation in the beauty industry. - **Concentrated Ingredients in Skincare:** Skincare brands are developing products with a more concentrated mix of ingredients to deliver targeted results and address specific skin concerns. - **Last Step Skincare Routine Products:** There is a trend of creating skincare products that are meant to be used as the last step in one's skincare routine to provide a final boost of hydration and nourishment. ### Where This Applies - **Beauty and Skincare:** The beauty and skincare industry has seen an increase in the demand for moisturizing balms and targeted skincare products with concentrated ingredients. - **Wellness and Self-care:** The wellness and self-care industry can leverage the trend of last step skincare routine products to offer holistic skincare solutions to consumers. - **Natural and Organic Products:** The trend of moisturizing balms and concentrated skincare products presents opportunities for the natural and organic products industry to develop clean, sustainable alternatives. ## Related on Trend Hunter - [Multi-Use Lip Treatments](https://www.trendhunter.com/trends/plumpc-tripeptide-lippe-mask.md) - [Skin-Caring Lip Moisturizers](https://www.trendhunter.com/trends/lippe-balm.md) - [Barrier-Boosting Overnight Skincare](https://www.trendhunter.com/trends/hydra-mask-gel-cream.md) - [Skin Barrier-Focused Oils](https://www.trendhunter.com/trends/foreos-supercharged-face-oil.md) - [Advanced Hydration Serums](https://www.trendhunter.com/trends/amino-rain-glasswater-serum.md) - [Intensive Overnight Repair Creams](https://www.trendhunter.com/trends/squalane-ectoin-overnight-rescue.md) - [Intensely Hydrating Hand Creams](https://www.trendhunter.com/trends/reparative-hand-cream.md) - [Barrier-Repairing Moisturizers](https://www.trendhunter.com/trends/belif-moisturizing-bomb.md) - [Peel-Off Overnight Masks](https://www.trendhunter.com/trends/hydrapeel-off-mask.md)