# Age-Defying Gel Moisturizers Kiehl's Age Defender Gel Moisturizer for Men is Firming & Lifting By Laura McQuarrie | Published 2019-06-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/moisturizer-for-men References: [prnewswire](https://www.prnewswire.com/news-releases/kiehls-powerful-mens-age-defender-moisturizer-now-in-new-gel-formula-300862579.html) & [kiehls](https://www.kiehls.ca/en/mens/age-defender-gel-moisturizer-KHL190521.html) Finding that consumers loved using its Age Defender Moisturizer, [Kiehl's](https://www.trendhunter.com/trends/medicated-moisturizer) set out to create a new moisturizer for men with a lighter gel texture. The Age Defender Gel Moisturizer offers all the anti-aging and hydrating properties of its popular moisturizing cream but in the form of a fast-absorbing gel. The firming and lifting skincare product helps to specifically address the needs of [men's skin](https://www.trendhunter.com/trends/caldera-lab1), which produces more oil and tends to be coarser and thicker than women's. The non-greasy gel moisturizer targets [fine lines and wrinkles](https://www.trendhunter.com/trends/procollagen-anti-aging-marine-cream), all the while keeping skin looking smooth without excess shine. The product boasts a dual-action formula that delivers deep 24-hour hydration and at the same time, improves elasticity and reduces roughness. Some of the key extracts in the formula are from linseed extract and white birch. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 27% | Activity: 33% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Lightweight Gel Moisturizers for Men:** Companies can expand their product lines by creating lightweight gel moisturizers specifically designed for men. - **Dual-action Skincare Products:** There is an opportunity to create more skincare products with dual-action formulas that target specific concerns while also providing deep hydration. - **Natural Extracts in Skincare:** Companies can incorporate natural extracts, like those from linseed and white birch, into their skincare products for added benefits and appeal to consumers who prioritize natural ingredients. ### Where This Applies - **Men's Grooming:** Men's grooming companies can expand their offerings with lightweight gel moisturizers that specifically address the unique concerns of men's skin. - **Skincare:** Skincare companies can incorporate dual-action formulas into their product lines to cater to consumers who prioritize both hydration and targeted skincare solutions. - **Natural Beauty:** Natural beauty companies can leverage the appeal of natural extracts like linseed and white birch to create skincare products that align with their brand values. ## Related on Trend Hunter - [Advanced Men's Skincare Creams](https://www.trendhunter.com/trends/men-skin.md) - [Gel-Cream Collagen Moisturizers](https://www.trendhunter.com/trends/collagen-moisturizer.md) - [Multi-Benefit Facial Moisturizers](https://www.trendhunter.com/trends/kizen-complete-facial-moisturizer.md) - [Cooling Gel Moisturizers](https://www.trendhunter.com/trends/cryo-revitalising-moisturizer.md) - [Scientifically Advanced Moisturizers](https://www.trendhunter.com/trends/advanced-cream.md) - [Complexion-Improving Lightweight Moisturizers](https://www.trendhunter.com/trends/brightening-gel-cream.md) - [Cruelty-Free Gel Moisturizers](https://www.trendhunter.com/trends/holy-hydration.md) - [Anti-Aging Men's Skincare Sets](https://www.trendhunter.com/trends/brickell-mens-products.md) - [Protective Masculine Moisturizers](https://www.trendhunter.com/trends/spf-20-face-moisturizer.md)