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# Moisture-Wicking Shapewear
Bali's Shapewear Features SmoothTec and Cool Comfort Technology

By Laura McQuarrie | Published 2019-12-18 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/moisture-wicking-shapewear
References: [businesswire](https://www.businesswire.com/news/home/20191218005510/en) & [onehanesplace](https://www.onehanesplace.com/shop/onehanesplace/bali-comfort-revolution-reg%3B-easylite-seamless-wirefree-bra)

Intimate apparel brand [Bali](https://www.trendhunter.com/trends/clear-1-hour-express-self-tan) added [moisture-wicking shapewear](https://www.trendhunter.com/trends/cool-essential-collection) to its Comfort Revolution EasyLite collection, which is designed to offer next-level comfort with soft, fused-edge, [flat-seamed fabric](https://www.trendhunter.com/trends/feather-lace). The all-new shapewear pieces complement Bali's previously released bra styles and are designed to offer 360-degree stretch and recovery, and go undetected beneath clothing. With these new pieces, Bali is addressing two major concerns that women have with undergarments: visible lines and comfort.

The shapewear was designed with HanesBrands’ ultra-thin and innovative SmoothTec fabric technology, which boasts moisture-wicking Cool Comfort.

To support a wide range of consumers, Bali's designs are offered in its diverse TruShade color palette, sharing nude colors to suit all skin tones.

Image Credit: Bali

## Trend Insights (Trend Hunter)

- Score: 5.2/10
- Popularity: 73% | Activity: 74% | Freshness: 9%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Underwear](https://www.trendhunter.com/underwear)

## Key Themes

### What's Driving This Trend

- **Moisture-wicking Shapewear:** Bali's moisture-wicking shapewear addresses the concerns of visible lines and discomfort, providing next-level comfort and seamless integration with clothing.
- **Soft-fused Edge Technology:** Bali's use of soft, fused-edge, flat-seamed fabric in their shapewear offers enhanced comfort and a seamless appearance, opening up opportunities for other clothing brands to incorporate similar technology.
- **360-degree Stretch and Recovery:** Bali's shapewear with 360-degree stretch and recovery provides a flexible and form-fitting solution for women, highlighting the potential for athleisure brands to incorporate similar technology into their products.

### Who This Affects Most

- **Intimate Apparel:** The introduction of moisture-wicking shapewear by Bali showcases the potential for innovation in the intimate apparel industry, with a focus on comfort and seamless integration.
- **Textile Manufacturing:** The use of soft, fused-edge, flat-seamed fabric in Bali's shapewear highlights opportunities for textile manufacturers to develop and incorporate similar materials into their product lines.
- **Athleisure:** Bali's shapewear with 360-degree stretch and recovery demonstrates the potential for athleisure brands to expand their product offerings by integrating similar stretch and recovery technologies.

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