# Icon-Approved Soap Campaigns Mike Tyson is Moisture Mike in Dr. Squatch’s Latest Grooming Campaign By Georgia Wray Norsten | Published 2025-04-01 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/moisture-mike References: [drsquatch](https://www.drsquatch.com/?123) & [drsquatch](https://www.drsquatch.com/collections/total-moisture) [Dr. Squatch](https://www.trendhunter.com/trends/total-moisture-collection) is tapping into heavyweight power with its latest campaign, enlisting Mike Tyson -- aka 'Moisture Mike' -- to headline the launch of its new 'Total Moisture Collection' which features a new lineup of ultra-hydrating bar soaps designed for even the most sensitive skin. Clinically tested and dermatologist-approved, the Total Moisture Collection features three powerhouse varieties: 'Shea Butter,' 'Mango Butter,' and 'Green Tea Butter.' Each bar is crafted without added fragrance and loaded with skin-soothing oils and natural plant butters for maximum hydration. Whether it’s the calming power of Green Tea Butter or the nutrient-rich Mango Extract, every bar is built to nourish, soften, and restore. The collection is available now individually or bundled on Dr. Squatch’s website, with additional 3- and 6-pack bundles on [Amazon](https://www.trendhunter.com/trends/real-soap-body-wash). With Mike Tyson leading the charge as 'Moisture Mike,' Dr. Squatch delivers a knockout grooming experience. Image Credit: Dr. Squatch ## Trend Insights (Trend Hunter) - Score: 7.1/10 - Popularity: 87% | Activity: 89% | Freshness: 37% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### What's Driving This Trend - **Celebrity-driven Marketing:** Leveraging high-profile personalities in product campaigns captivates audiences and boosts brand visibility with a strong emotional connection. - **Natural Ingredient Products:** Consumer demand for personal care products with natural ingredients like hyaluronic acid and avocado oil is pushing innovation towards cleaner, safer formulations. - **Humorous Brand Campaigns:** Injecting humor into marketing strategies with entertaining personas can enhance consumer engagement and make brand messages more memorable. ### Who This Affects Most - **Men's Grooming:** The men's grooming industry is evolving with a focus on hydration and natural ingredients, responding to a growing male consumer base seeking healthier grooming options. - **Natural Health and Beauty:** Expanding interest in wellness and natural beauty products is reorienting industry standards towards clean, chemical-free personal care items. - **Celebrity Endorsement Market:** The value of celebrity endorsements in marketing is surging, offering brands a route to amplify their product launches and reach diverse audiences effectively. ## Related on Trend Hunter - [Buttery Sensitive-Skin-Targeted Soaps](https://www.trendhunter.com/trends/total-moisture-collection.md) - [Iconic Film Soap Bars](https://www.trendhunter.com/trends/fight-scrub.md) - [Natural Men's Cleansing Solutions](https://www.trendhunter.com/trends/real-soap-body-wash.md) - [Collaborative Water Brand Soaps](https://www.trendhunter.com/trends/liquid-death-x-dr-squatch.md) - [Collaborative Soap Sequels](https://www.trendhunter.com/trends/dirt-destroyer.md) - [Oversized Soap Bricks](https://www.trendhunter.com/trends/mega-bricc.md) - [Game-Themed Soap Collabs](https://www.trendhunter.com/trends/dr-squatch-x-call-of-duty.md) - [Nostalgic Superhero-Inspired Soaps](https://www.trendhunter.com/trends/cowabunga-cleanse.md) - [Seasonal Retailer Soaps](https://www.trendhunter.com/trends/dr-squatch-not-santa.md)