# Oversized Sun Care Balms Pleasing's HA Moisture Balm SPF 30 Shields and Softens Lips By Laura McQuarrie | Published 2024-07-31 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/moisture-balm-spf-30 References: [thedieline](https://thedieline.com/harry-styles-pleasing-launches-new-sunscreen-line/) & [pleasing](https://pleasing.com/products/big-lip-ha-moisture-balm-spf-30)  As part of [Pleasing's](https://www.trendhunter.com/trends/big-lip-ha-moisture-balm) debut sun care line, the brand's Big Lip formula is now available in a Big Lip HA Moisture Balm SPF 30+ format with ingredients as nourishing as they are protective. This supersized lip balm formula with added [mineral sun protection](https://www.trendhunter.com/trends/c-lip-serum-spf-30) helps to shield a sensitive area from UV radiation with non-nano zinc oxide, all while sharing the soothing support of jojoba, coconut extract and [antioxidant-packed watermelon seed oil](https://www.trendhunter.com/trends/black-cherry). Additionally, this clean and cruelty-free balm features plant-based waxes like sunflower seed wax and candelilla seed wax. Fans of the brand's previous Big Lip releases will already be familiar with the sustainable jumbo lip balm packaging with a cork push-up that can be removed for recycling. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 86% | Activity: 57% | Freshness: 27% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Supersized Sun Care Products:** Supersized formulas in sun care products provide extended use and enhanced application convenience for consumers. - **Mineral-based Sun Protection:** Mineral-based sun protection is growing in popularity due to its safety, effectiveness, and ease of integration into various skincare products. - **Sustainable Packaging Solutions:** Sustainable packaging solutions like cork push-up systems align with eco-conscious consumer demands and reduce environmental impact. ### Who This Affects Most - **Personal Care Industry:** The personal care industry is adapting to consumer preferences for clean, cruelty-free, and environmentally friendly products. - **Skincare Industry:** The skincare industry continues to innovate with multi-functional products that combine sun protection with nourishing skincare ingredients. - **Sustainable Packaging Industry:** The sustainable packaging industry is providing innovative solutions to help brands reduce their carbon footprints and improve product recyclability. ## Related on Trend Hunter - [Protective Ceramide Lip Balms](https://www.trendhunter.com/trends/lip-love-moisture-balms.md) - [Sunscreen-Inspired Lip Balms](https://www.trendhunter.com/trends/classic-whip-spf-30-lip-balm.md) - [Sun-Shielding Lip Balms](https://www.trendhunter.com/trends/some-by-mi-v10-hyal-lip-sun-protector.md) - [Triple-Benefit Lip Balms](https://www.trendhunter.com/trends/tinted-lip-30-spf-moisturizing-lip-balms.md) - [SPF Lip Glosses](https://www.trendhunter.com/trends/glow-gloss-spf.md) - [Protective Hydrating Lip Balms](https://www.trendhunter.com/trends/hydrating-lip-balms1.md) - [Tinted SPF Lip Oils](https://www.trendhunter.com/trends/tinted-lip-oils.md) - [Suncare SPF Protection Collections](https://www.trendhunter.com/trends/spf-4-life.md) - [UV-Protective Tropical Lip Balms](https://www.trendhunter.com/trends/lip-balm-spf-30.md)