# Hip Finance Lounges Toronto's MogoLounge Offers Adult Education Sessions and Events By Laura McQuarrie | Published 2017-06-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/mogolounge References: [mogo](https://www.mogo.ca/mogo-lounge) Mogo Money's MogoLounge is a downtown space that offers "[Adulting 101 financial education](https://www.trendhunter.com/trends/financial-education-platform)," as well as a variety of [pop-up](https://www.trendhunter.com/trends/pnc-bank) "Insta- or Snap-worthy event[s]." Even though a number of traditional banks are being completely redesigned to put more of an emphasis on putting young customers at ease, approaching a financial institution can still be very intimidating for many Millennials. MogoLounge entices people passing by on the street with a storefront that seems to be full of merchandise, like stickers, patches and pencils. However, it also serves as a space that highlights Mogo Money as a [Millennial-friendly online bank](https://www.trendhunter.com/trends/ocbc-myown-account) that aims to empower its young customers with the means to get out of debt and work towards financial freedom. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 31% | Activity: 29% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### Why This Trend Is Growing - **Financial Education Sessions:** By offering financial education sessions, businesses can help Millennials feel more confident and empowered in managing their finances. - **Pop-up Insta-worthy Events:** Hosting pop-up events that are shareable on social media can attract young customers and create buzz around a financial institution. - **Redesigned Banks for Millennials:** Traditional banks that prioritize creating a welcoming and comfortable atmosphere for Millennials can differentiate themselves in the market. ### Industries Being Reshaped - **Online Banking:** Online banks that focus on catering to Millennials' unique financial needs have an opportunity to empower this demographic and gain their loyalty. - **Financial Education:** Businesses offering financial education services can tap into the demand for knowledge and support in managing personal finances among Millennials. - **Event Planning:** Event planning companies that specialize in creating memorable and Instagram-worthy experiences can find opportunities in collaborating with financial institutions to attract younger clientele. ## Related on Trend Hunter - [Immersive Banking Experiences](https://www.trendhunter.com/trends/cibc-experience-centre.md) - [Millennial Nostalgia Banking Campaigns](https://www.trendhunter.com/trends/allt-bank.md) - [Youth-Focused Financial Literacy Guides](https://www.trendhunter.com/trends/lakefront-finance.md) - [Financial Literacy Board Games](https://www.trendhunter.com/trends/gamified-financial-literacy.md) - [Financial Metaverse Lounges](https://www.trendhunter.com/trends/onyx-lounge.md) - [Gen Z-Oriented Fintech Banking](https://www.trendhunter.com/trends/hero-financials.md) - [Mall-Based Bank Office Spaces](https://www.trendhunter.com/trends/ia-interior-architects.md) - [Student-Friendly Bank Visits](https://www.trendhunter.com/trends/garanti-bbva.md) - [Comforting Financial Pop-Ups](https://www.trendhunter.com/trends/experian.md)