# Japanese Illustration-Inspired Series Mofusand and KFC Singapore Join on a Special Series By Amy Duong | Published 2025-01-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/mofusand-1 References: [kfccny2025](https://kfccny2025.com/mofusand/)  [KFC Singapore](https://www.trendhunter.com/trends/kfc-singapore) works together with Japanese illustration brand [Mofusand](https://www.trendhunter.com/trends/mofusand) to launch a specially exclusive collection of merchandise and menu items. The fast food chain transforms some of its items into adorable cat characters that are created by artist Juno, which adds an adorable twist to the upcoming Lunar New Year. The collaboration starts on January 13th. The attention is brought directly to the limited line-up of the [plushie keychains](https://www.trendhunter.com/trends/collectible-charm). Each one features an adorable Mofusand signature cat dressed up in KFC costumes. The first design is a cat peeking out of a KFC bucket and upcoming releases feature an egg tart costume to launch on January 20th. A drumstick outfit follows and each is available with the purchase of a Cereal Chicken Box or Cereal Chicken Burger Box with a limit of only 2 per customer. Image Credit: KFC Singapore ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 58% | Activity: 57% | Freshness: 34% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### What Makes This Trend Stand Out - **Cultural Crossover Collaborations:** Merging local food traditions with popular cultural symbols sparks unique consumer interest, expanding brand reach and engagement. - **Limited-edition Merchandise Hype:** Offering exclusive themed merchandise creates a rush of excitement and demand, driving customer visits and boosting brand loyalty. - **Cute Character Branding:** Integrating adorable and relatable character designs into products enhances consumer emotional connection and encourages brand interaction. ### Sectors Adopting This - **Fast Food Innovation:** The fast food industry leverages innovative partnerships to diversify offerings and strengthen brand identity through cultural fusion. - **Merchandise Licensing:** The licensing industry gains momentum as brands collaborate with artists to create limited-edition collectibles that appeal to niche markets. - **Character Design Artistry:** Character design artistry influences marketing strategies in various sectors, offering creative avenues for customer engagement and brand storytelling. ## Related on Trend Hunter - [Adorable Cat-Themed Menus](https://www.trendhunter.com/trends/mofusand.md) - [Playful Plush Cat Toys](https://www.trendhunter.com/trends/purroom.md) - [QSR-Backed Collectible Deals](https://www.trendhunter.com/trends/kfc-china-1.md) - [Fast Food Plushie Collaborations](https://www.trendhunter.com/trends/mcdonalds-singapore-and-hello-kitty.md) - [Fried Chicken Fan Plushies](https://www.trendhunter.com/trends/buildabear-and-kfc.md) - [Fried Chicken-Inspired Accessories](https://www.trendhunter.com/trends/kfc-and-loungefly.md) - [Fried Chicken Fashion Accessories](https://www.trendhunter.com/trends/officially-licensed-kfc-product.md) - [QSR Fashion Capsules](https://www.trendhunter.com/trends/kfc-x-boxlunch.md) - [Unique Sensorial QSR Items](https://www.trendhunter.com/trends/kfc-singapore.md)