# Gold-Accented Champagne Bottles The Moet Imperial Ice Launch Bottle is Gilded to Perfection By Allison Love | Published 2010-06-27 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/moet-imperial-ice References: [bornrich.org](http://www.bornrich.org/entry/moet-chandon-launches-its-first-moet-on-the-rocks/) & [moet](http://www.moet.com/) Moet & Chandon has just launched its newest venture, Moet Imperial Ice. This champagne is meant to be served over ice--a most untraditional way to enjoy [sparkling wine](https://www.trendhunter.com/trends/ceci-1938). The Moet Imperial Ice bottle looks every bit as [luxurious as you'd expect](https://www.trendhunter.com/trends/rare-champagne), with an [all-white bottle wrap detailed in gold](https://www.trendhunter.com/trends/peroni-nastro-azzurro-gold-bottle). According to Born Rich, the champagne itself is a blend of pinot meunier, chardonnay and pinot noir, and its tasting notes include tropical fruits like mango and guava. **Implications** - The Moet Imperial Ice launch bottle is a very unconventional bottle of champagne: the Moet Imperial Ice is meant to be served on ice. The Moet Imperial will unfortunately only be available a exclusive resorts. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 65% | Activity: 76% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### What's Driving This Trend - **Luxury Champagne Packaging:** Opportunities for packaging companies to create unique and luxurious packaging for champagne bottles. - **Unconventional Consumption:** Disruptive opportunities for beverage companies to introduce unconventional consumption methods for traditional products. - **Tropical Flavor Trends:** Opportunities for food and beverage companies to incorporate tropical fruit flavors into their products to cater to changing consumer preferences. ### Who This Affects Most - **Packaging Industry:** The packaging industry can capitalize on the demand for unique and luxurious packaging designs for high-end beverages, such as champagne. - **Beverage Industry:** The beverage industry can develop new products and unconventional consumption methods to appeal to changing consumer preferences. - **Food Industry:** The food industry can incorporate tropical flavors, like mango and guava, into their products to cater to changing consumer preferences. ## Related on Trend Hunter - [Vivacious Coral-Colored Champagnes](https://www.trendhunter.com/trends/nectar-imperial-rose.md) - [Romantic Alcohol Expressions](https://www.trendhunter.com/trends/rose-imperial.md) - [Celebrative Multi-Layered Champagnes](https://www.trendhunter.com/trends/imperiale-creation-no-1.md) - [Easy-To-Drink Champagnes](https://www.trendhunter.com/trends/veuve-clicquot-unveils.md) - [Festive Champagne Pop-Ups](https://www.trendhunter.com/trends/limited-edition-holiday-boutique.md) - [Vintage Fire Extinguisher Champagnes](https://www.trendhunter.com/trends/code-rouge-edition.md) - [Highly-Decadent Champagne Bars](https://www.trendhunter.com/trends/mot-chandon2.md) - [Space-Bound Champagne Initiatives](https://www.trendhunter.com/trends/mumm-cordon-rouge.md) - [Champagne-Style Energy Drink Bottles](https://www.trendhunter.com/trends/champagnestyle.md)