# Hybrid Champagne Drinks Moet & Chandon's 'MCIII' Blends Together Three Different Wines By Christopher Magsambol | Published 2015-09-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/moet-chandon1 References: [luxuo](http://www.luxuo.com/wines-spirits/moet-chandon-mciii-champagne.html) & [pursuitist](http://pursuitist.com/moet-chandon-unveils-new-mciii-champagne/) Moet & Chandon's new 'MCIII' is a classic vintage wine that incorporates a [futuristic bottle design](https://www.trendhunter.com/trends/simon-porte-jacquemus). MCIII combines three distinct wines, all aged and grown differently in metal, wood and glass. The name comes from the initials of the company, followed by a three, which represents the three unique processes and wines that the bottle is comprised of. The new champagne has 37 percent chardonnay and pinot noir aged in [stainless steal vats](https://www.trendhunter.com/trends/ceci-1938). The second element incorporates the brand's [Grand Vintage collections](https://www.trendhunter.com/trends/perrys-reserve-premier-cru-champagne) from 1998, 2000 and 2002, which matured in oak barrels. The last element uses older Grand Vintage wines from 1999, 1998 and 1993. The result is a multifaceted wine that releases a variety of flavors and a unique bouquet. Hints of coffee, malt and hazelnut are revealed, contrasted with pecan and citrus fruit notes. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 14% | Activity: 21% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Futuristic Bottle Design:** Opportunity to create innovative and visually appealing packaging for beverages. - **Multifaceted Wine Blends:** Potential to experiment with different wine combinations to create complex and unique flavors. - **Unique Aging Processes:** Opportunity to develop new techniques for aging wines in unconventional materials like metal, wood, and glass. ### Industries Being Reshaped - **Beverage Packaging:** Exploring new packaging designs that enhance the aesthetic appeal of beverages. - **Wine Creation:** Developing new blends and combinations of wines to create unique flavors and experiences. - **Wine Aging Techniques:** Developing innovative methods for aging wines using alternative materials to traditional oak barrels. ## Related on Trend Hunter - [Vintage Fire Extinguisher Champagnes](https://www.trendhunter.com/trends/code-rouge-edition.md) - [Easy-To-Drink Champagnes](https://www.trendhunter.com/trends/veuve-clicquot-unveils.md) - [Vivacious Coral-Colored Champagnes](https://www.trendhunter.com/trends/nectar-imperial-rose.md) - [Space-Bound Champagne Initiatives](https://www.trendhunter.com/trends/mumm-cordon-rouge.md) - [Luxurious Rare Champagne Releases](https://www.trendhunter.com/trends/rare-champagne.md) - [Top-Shelf Pinot Noir Wines](https://www.trendhunter.com/trends/champagne-bollinger.md) - [Romantic Alcohol Expressions](https://www.trendhunter.com/trends/rose-imperial.md) - [Pink-Hued Luxury Wines](https://www.trendhunter.com/trends/champagne-lanson-1.md) - [Aromatic Travel Champagnes](https://www.trendhunter.com/trends/le-vintage-2012.md)