# Tortilla Chip Guitar Ads This Electric Guitar was Created to Promote Moe's Southwest Grill By Ady Floyd | Published 2015-09-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/moes-southwest-grill References: [adweek](http://www.adweek.com/adfreak/moes-southwest-grill-just-made-real-electric-guitar-out-giant-tortilla-chip-166951) & [moes](http://www.moes.com/) This brilliant ad to promote [Moe's Southwest Grill](https://www.trendhunter.com/trends/tortilla-chipshaped-pool-float) brings a rock and roll theme by creating a real electric guitar made out the eatery's [tortilla chips](https://www.trendhunter.com/trends/doritos-footlong-nachos). The ad begins in a rustic garage, where a man turns on a retro radio and starts playing some heavy guitar music. As the ad proceeds, the man is seen measuring, cutting and glazing a large tortilla chip. It is quickly revealed that he is making a guitar with real strings and an amp jack to plug into speakers. When the guitar is finished, the man turns on his own speakers and starts rocking out -- right before he smashes the edible guitar in true rocker fashion. The playful ad was created to promoted Moe's Southwest Grill. More specifically, the goal was to promote the restaurant's [free queso day](https://www.trendhunter.com/trends/chips-and-queso), 'Quesopalooza.' ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 9% | Activity: 28% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Immersive Advertising Experiences:** Creating unique and interactive advertisements that go beyond traditional mediums, such as creating functional instruments out of food. - **Culinary Brand Collaborations:** Partnering with musicians or artists to create innovative marketing campaigns that blend food and music. - **Promotional Events and Special Offers:** Using limited-time promotions or special offers to drive customer engagement and create buzz around a brand or product. ### Industries Being Reshaped - **Food and Beverage:** Exploring unconventional ways to promote food and beverage brands through unique and memorable experiences. - **Advertising and Marketing:** Leveraging creativity and innovation to captivate audiences and deliver impactful brand messages. - **Music and Entertainment:** Collaborating with brands to enhance promotions and engage fans through music-related initiatives. ## Related on Trend Hunter - [Flame-Grilled Billboards](https://www.trendhunter.com/trends/flame-grilled-billboard.md) - [Tortilla Chip-Shaped Pool Floats](https://www.trendhunter.com/trends/tortilla-chipshaped-pool-float.md) - [Savory Southwestern Entrée Toppings](https://www.trendhunter.com/trends/southwestern-entre.md) - [Branded $25K Giveaways](https://www.trendhunter.com/trends/moes-southwest-grill-cash-app.md) - [Mixed-Reality Burrito Ads](https://www.trendhunter.com/trends/chipotle-1.md) - [Beef-Packed Grilled Cheese Tacos](https://www.trendhunter.com/trends/quesabirria-taco.md) - [Speaker-Shaped Cheese Containers](https://www.trendhunter.com/trends/queso-to-go.md) - [Cheeky Tortilla Chip Campaigns](https://www.trendhunter.com/trends/simplyprotein-campaign.md) - [Zesty Tequila Lime Chicken](https://www.trendhunter.com/trends/zesty-tequila-lime-chicken.md)