# Southwestern Cuisine Meal Kits These Moe’s Southwest Grill Meal Kits Come in Two Varieties By Michael Hemsworth | Published 2020-07-31 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/moes-southwest-grill-meal-kits References: [chewboom](https://www.chewboom.com/2020/07/30/moes-adds-new-nacho-meal-kit-and-new-fajita-meal-kit/) & [moes](https://www.moes.com) Meal kits have come into the spotlight once again in response to the COVID-19 pandemic as brands aim to offer consumers a way to prepare food from home, which is exactly what the [Moe’s](https://www.trendhunter.com/trends/moes-southwest-grill-1) Southwest Grill Meal Kits are intended to help support. The meal kits come in two varieties including the [Nacho Meal Kit](https://www.trendhunter.com/trends/nacho-kit) and the Fajita Meal Kit, which priced at $24.99 and $34.99, respectively. The kits come with enough food for between four and six people to make them ideal for families seeking out an easier option for mid-week meals. The Moe’s Southwest Grill Meal Kits join the brand's existing [Taco Meal Kit](https://www.trendhunter.com/trends/catering-taco-kit) and also feature a philanthropic benefit for consumers to appreciate. This will see $1 from each kit sold through the end of August donated to No Kid Hungry. Image Credit: Moe’s ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 18% | Activity: 28% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Rise of Meal Kits:** Disruptive innovation opportunity: Develop customizable meal kits for specific dietary needs or cultural cuisines. - **Integration of Philanthropy:** Disruptive innovation opportunity: Create meal kits that donate a portion of sales to charitable causes, increasing customer engagement and satisfaction. - **Convenience for Families:** Disruptive innovation opportunity: Design meal kits that cater specifically to families with young children, providing quick and nutritious meal options. ### Where This Applies - **Food and Beverage:** Disruptive innovation opportunity: Develop a subscription-based meal kit service that focuses on regional or international cuisine, catering to a diverse range of tastes. - **Charitable Organizations:** Disruptive innovation opportunity: Create partnerships with meal kit companies to collaborate on special edition kits that support specific charitable causes. - **E-commerce:** Disruptive innovation opportunity: Develop an online platform that connects meal kit providers with local farms and suppliers, supporting sustainable, farm-to-table practices. ## Related on Trend Hunter - [Fajita Day Discounts](https://www.trendhunter.com/trends/moes-southwest-grill-1.md) - [Customer-Inspired Burrito Recipes](https://www.trendhunter.com/trends/moes-southwest-grill-greatest-hits.md) - [Beef-Packed Grilled Cheese Tacos](https://www.trendhunter.com/trends/quesabirria-taco.md) - [Authentic Burrito Bowl Kits](https://www.trendhunter.com/trends/burrito-bowl-kit.md) - [Zesty Tequila Lime Chicken](https://www.trendhunter.com/trends/zesty-tequila-lime-chicken.md) - [Limited-Time Protein Offerings](https://www.trendhunter.com/trends/limitedtime-protein.md) - [Spicy Adobo Chicken Options](https://www.trendhunter.com/trends/spicy-chicken-offering.md) - [Mexican-Inspired Meal Kits](https://www.trendhunter.com/trends/mexicaninspired-meal-kits.md) - [Savory Southwestern Entrée Toppings](https://www.trendhunter.com/trends/southwestern-entre.md)