# Branded $25K Giveaways Moe’s Southwest Grill & Cash App Team Up for a Giveaway By Grace Mahas | Published 2023-02-16 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/moes-southwest-grill-cash-app References: [moes](http://www.moes.com/makeitrainsweeps)  Moe's Southwest Grill is celebrating National Tortilla Chip Day on February 24th by giving away $25,000 worth of cash powered by [Cash App](https://www.trendhunter.com/trends/818-outpost). Fans can win $10, $50, $100, or $1,000. To enter the contest, participants must tag Moe's and Cash App on Twitter, share how they would spend the money, use the hashtags #FreeTheChips and #entry, and add their personal $cashtag. The cash giveaways will be live from 9 a.m. to 8:59 p.m. ET on February 24th, and the prizes will be distributed via Cash App's mobile platform. “We take pride in offering [free fresh chips](https://www.trendhunter.com/trends/chips-and-queso) and house-made salsa with the purchase of an entree, every day – unlike many of our competitors – that’s something worth celebrating,” said Tory Bartlett, Chief Brand Officer at [Moe’s Southwest Grill](https://www.trendhunter.com/trends/moes-southwest-grill-1). “As part of our 'Make It Rain' campaign, we wanted to reward our loyal fans with a chance to win big." Image Credit: Moe's Southwest Grill ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 34% | Activity: 25% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### What Makes This Trend Stand Out - **Cash Giveaways on Social Media:** Businesses can leverage social media platforms for cash giveaways as a way to generate buzz and reward loyal customers. - **Brand Partnerships for Promotions:** Partnering with another brand for a promotion can create a unique and memorable experience for customers, driving engagement and loyalty. - **Incorporating Hashtags for Brand Awareness:** By creating and promoting a branded hashtag, businesses can increase their social media visibility, generate user-generated content, and encourage customer engagement. ### Sectors Adopting This - **Fast Food Industry:** Fast food chains can offer cash giveaways and partner with other brands for promotions to create a unique customer experience and increase brand loyalty. - **Mobile Payment Industry:** Mobile payment companies like Cash App can partner with businesses for promotions to increase user acquisition, engagement, and retention. - **Social Media Industry:** Social media platforms can serve as a marketing tool for businesses to promote their products, services, and promotions, and increase brand awareness. ## Related on Trend Hunter - [Fajita Day Discounts](https://www.trendhunter.com/trends/moes-southwest-grill-1.md) - [Tortilla Chip Claw Clips](https://www.trendhunter.com/trends/tortilla-chip-claw-clip.md) - [Complimentary Quesadilla Promotions](https://www.trendhunter.com/trends/chipotle-and-doordash.md) - [Guacamole-Based Rewards Programs](https://www.trendhunter.com/trends/guac-mode.md) - [Digital-First Scavenger Hunts](https://www.trendhunter.com/trends/chipotle-8.md) - [Friend-Focused Restaurant Promotions](https://www.trendhunter.com/trends/bogo-with-your-bff.md) - [Real-Food Entrée Giveaways](https://www.trendhunter.com/trends/the-chipotle-realest-30.md) - [Football-Inspired QSR Rewards](https://www.trendhunter.com/trends/extra-sunday.md) - [Complimentary Guacamole QSR Promotions](https://www.trendhunter.com/trends/chipotle-extra-day-promotion.md)