# Daring Denim Drawers Modus Vivendi Re-Imagines Designer Jeans with the Hephaestus Collection By John Ibbitson | Published 2012-06-08 | Updated 2012-06-11 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/modus-vivendi2 References: [e-modusvivendi](http://www.e-modusvivendi.com/) & [trendhunter](http://www.trendhunter.com/John.Ibbitson) Modus Vivendi expands its Greek mythology-inspired line of sexy men's intimates and showy skivvies with the addition of the new Hephaestus collection. The line was crafted as a tribute to the god of fire, who was a blacksmith for the rest of the gods, and is made from strong, durable fabrics, such as faux denim and faux leather, that are commonly associated with the modern craftsman of today. But because these [masculine underwear](https://www.trendhunter.com/trends/manmade) are only printed to look like denim, you get all the rough-and-tumble style without having to compromise on comfort or softness on your dirty bits. A [dark denim look](https://www.trendhunter.com/trends/bold-denim-collections-levis-and-adsb-andersson-bell-join-forces-to-reimagi) that comes in both indigo and black, and in boxers and briefs, will provide you with a look so steamy that others will want to get you out of your jeans ... so that they can see your jeans! Confidence is sexy, and confidence is what it'll take to rock these new, edgy and daring [denim styles](https://www.trendhunter.com/trends/anatomic-denim) from Modus Vivendi. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 70% | Activity: 80% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### Key Themes Behind This Trend - **Mythology-inspired Clothing:** Designing clothing around mythology-inspired themes can create unique and bold fashion statements. - **Faux Fabrics:** Using faux fabrics as a replacement for traditional fabrics can create more sustainable and durable clothing items. - **Masculine Intimates:** Designing intimates specifically for men can open up a new market for stylish and comfortable undergarments. ### Where This Applies - **Fashion:** Innovative clothing items can increase profits and attract more customers to fashion brands. - **Textile:** Developing sustainable and durable fabrics can improve the production process and decrease the environmental impact of textile manufacturing. - **Lingerie:** Creating underwear specifically for men can diversify the lingerie market and attract a wider range of customers. ## Related on Trend Hunter - [3D Contouring Boxers](https://www.trendhunter.com/trends/manmades-the-boxer-brief.md) - [Dirty-Resembling Luxe Undergarments](https://www.trendhunter.com/trends/dirty-willy-underwear.md) - [Easygoing Denim Pants](https://www.trendhunter.com/trends/snugfit-denim.md) - [Menswear Brand Expansions](https://www.trendhunter.com/trends/silver-denim-collection.md) - [Black-Tonal Olympian Denim](https://www.trendhunter.com/trends/black-kinetic-denim.md) - [Velvety Soft Mens Undergarments](https://www.trendhunter.com/trends/skims-men.md) - [Pride-Honoring Joint Fashion Capsules](https://www.trendhunter.com/trends/tom-of-finland-foundation.md) - [Heritage-Inspired Underwear Designs](https://www.trendhunter.com/trends/hendon-heritage.md) - [Mens Underwear Bundles](https://www.trendhunter.com/trends/manmade.md)