# Modular Wall Cocktail Bars Josh Greenspan Wraps a Small NYC Bar in Swiss USM Panels By Adam Harrie | Written with AI assistance | Published 2026-10-22 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/modular-wall-cocktail-bars References: [retaildesignblog.net](https://retaildesignblog.net/2026/10/21/vvs-cocktail-room-by-josh-greenspan)  Josh Greenspan's newly opened 'VV's Cocktail Room' in New York City uses floor-to-ceiling USM panels to give cocktail drinkers a distinct setting in a small bar. The panels continue across the bar front, making the material itself the room's main visual identity and linking the venue to Swiss furniture maker USM. Inside the 400-square-foot room, set within a 21-story residential building, Greenspan pairs the [modular wall system](https://www.trendhunter.com/trends/usm-haller-reframed) with a glass-block entry, burgundy seating and a walnut counter. An overhead fixture shaped like Japanese lanterns draws cues from [cocktail omakase spaces](https://www.trendhunter.com/trends/oddball) Greenspan visited in Hong Kong and Tokyo, supporting the room's 1980s tone. USM panels carried across the walls and bar front turn a [compact venue](https://www.trendhunter.com/trends/pocketbook-hudson) into an identity cue for hospitality operators working with limited square footage. The 400-square-foot layout shows how one repeatable material can set the mood without filling the room with extra objects. Image Credit: Josh Greenspan/Marco Galloway ## Trend Insights (Trend Hunter) - Score: 7.8/10 - Popularity: 83% | Activity: 52% | Freshness: 99% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Modular Hospitality Interiors:** Compact venues gain a flexible brand language through repeatable wall systems that merge spatial efficiency with a strong visual signature. - **Material-led Branding:** Distinctive surfaces function as immersive identity tools, allowing hospitality spaces to communicate affiliation, mood and exclusivity without traditional signage. - **Micro-venue Design:** Small-format bars and restaurants are redefining premium experiences through concentrated layouts where every architectural element carries aesthetic and operational value. ### Sectors Adopting This - **Hospitality Design:** Design firms can explore modular systems as high-impact solutions for creating memorable guest environments within constrained urban footprints. - **Furniture Manufacturing:** Furniture makers have opportunities to extend modular products beyond offices and homes into experiential commercial interiors that serve as brand-defining infrastructure. - **Food and Beverage:** Bar operators and restaurateurs can differentiate compact concepts through immersive material palettes that make limited square footage feel intentional and premium. ## Related on Trend Hunter - [Playful Bar Interiors](https://www.trendhunter.com/trends/funny-bar.md) - [Moody Cocktail Bar Interiors](https://www.trendhunter.com/trends/atelier-sun.md) - [Designer-Led Modular Furniture Systems](https://www.trendhunter.com/trends/modular-furniture-systems.md) - [Dynamic Layered Lobbies](https://www.trendhunter.com/trends/hyatt-union-square.md) - [Nostalgic Sleek Sky Bars](https://www.trendhunter.com/trends/peridot-bar.md) - [Color-Driven Cocktail Bars](https://www.trendhunter.com/trends/upstairs-by-hausu.md) - [Listening Bar Interiors](https://www.trendhunter.com/trends/upstairs-at-hausu.md) - [Sculptural Bar Interiors](https://www.trendhunter.com/trends/bar-far.md) - [Green Sculptural Cocktail Bars](https://www.trendhunter.com/trends/peridot-1.md)