# Handmade Modular Sofas Allform Combines Modular Sofa Designs with Artisanal Craftsmanship By Laura McQuarrie | Published 2020-05-22 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/modular-sofa-designs References: [prnewswire](https://www.prnewswire.com/news-releases/helix-sleep-launches-allform-new-modular-sofa-brand-301063135.html) & [allform](https://allform.com/) Allform is a new brand sharing [modular sofa designs](https://www.trendhunter.com/trends/modular-sectional) and ships them directly to consumers in boxes. Allform uses a patent pending modular design system to give customers the power to configure their seating arrangements in different ways. With an add-on chaises or an ottoman, a room has the potential to be completely transformed. Notably, Allform makes seats that are wider and deeper than most major direct-to-consumer sofas to create more coziness and comfort within the home—all while offering the convenience and customization that customers today have come to expect. [Helix Sleep](https://www.trendhunter.com/trends/luxury-mattress-collection) was inspired to create Allform as a new [modular sofa brand](https://www.trendhunter.com/trends/pillo-sofa) to address the quality of sofa-in-a-box brands and enhance the traditional furniture buying experiences with both artisanal craftsmanship and opportunities for customization. Image Credit: Allform ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 67% | Activity: 32% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Furniture](https://www.trendhunter.com/furniture) ## Key Themes ### What Makes This Trend Stand Out - **Modular Furniture Design:** Companies can explore patent pending modular design systems for different products, offering customers the power to configure their seating arrangements in different ways. - **Direct-to-consumer Shipping:** The convenience of shipping directly to consumers in boxes offers an opportunity for disruptive innovation in the furniture industry. - **Cozy Comfort:** Creating seats that are wider and deeper than most major direct-to-consumer sofas could be a trend that takes the furniture industry by storm. ### Sectors Adopting This - **Furniture Manufacturing:** Companies in the traditional and direct-to-consumer furniture manufacturing industries can explore modular furniture designs and direct-to-consumer shipping options. - **Home Decor:** Modular furniture design and cozy comfort trends can also be applied to different home decor products and could be a potential disruptive innovation opportunity. - **E-commerce:** The trend of direct-to-consumer shipping in the furniture industry has the potential to influence the e-commerce industry and open up new possibilities for disruptive innovation. ## Related on Trend Hunter - [Rounded Modular Sofa Designs](https://www.trendhunter.com/trends/smooth-sofa.md) - [Modular Textured Sofas](https://www.trendhunter.com/trends/part-whole.md) - [Modular Sofa Systems](https://www.trendhunter.com/trends/hybla.md) - [Cozy Versatile Sofa Modules](https://www.trendhunter.com/trends/furniture-fjord.md) - [Contemporary Modular Sofa Designs](https://www.trendhunter.com/trends/modular-furniture-piece.md) - [Family-Friendly Modular Couches](https://www.trendhunter.com/trends/rubik-v-cloud-modular-couch.md) - [Curved Modular Seating](https://www.trendhunter.com/trends/pebble-sofa.md) - [Modular Italian Seating](https://www.trendhunter.com/trends/san-l.md) - [Modular Multifunctional Sofa Designs](https://www.trendhunter.com/trends/hulala-home-elitenest.md)