# Modular Arboreal Benches Busk + Hertzog's Design for 'Runway' is a Modular Seating System By Laura McQuarrie | Published 2014-09-18 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/modular-seating-system References: [design-milk](http://design-milk.com/branch-like-seating-from-hightower/) & [hightoweraccess](http://hightoweraccess.com/product/runway/) 'Runway' is a [modular seating system](https://www.trendhunter.com/trends/pla-modular-chair) designed for Hightower by Busk + Hertzog that's far more interesting than the average seating unit. Rather than using a series of regular shapes, this design is [organic and branch-like](https://www.trendhunter.com/trends/strate-bench), making it possible for the benches to "grow" in different directions. The elongated seating pieces have one flat side and one with a rounded taper, so that they can be butted up against each other or angled to form unusual patterns. As well as being just purely aesthetically pleasing, the [angled ends of the seats](https://www.trendhunter.com/trends/adp-bench) provide an addition function—they make it easy to get up from the seats, since they are more ergonomic and ensure your feet have more space to support you as you get up. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 68% | Activity: 98% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Modular Seating Systems:** The trend of modular seating systems offers opportunities for customizable and versatile furniture designs. - **Organic Designs:** The trend of organic designs in furniture allows for unique and aesthetically pleasing seating options. - **Ergonomic Innovations:** The trend of incorporating ergonomic features into seating designs provides enhanced comfort and functionality. ### Who This Affects Most - **Furniture Manufacturing:** The furniture manufacturing industry can capitalize on the trend of modular seating systems by creating customizable, adaptable, and scalable furniture options. - **Interior Design:** The interior design industry can explore the use of organic designs in seating arrangements to create visually stunning and unique spaces. - **Product Design:** The product design industry can focus on integrating ergonomic innovations into seating products to enhance user experience and improve overall comfort. ## Related on Trend Hunter - [Nature-Inspired Structured Seating](https://www.trendhunter.com/trends/twig-seating.md) - [Contemporary Modular Bench Systems](https://www.trendhunter.com/trends/flipside-modular-bench.md) - [Contemporary Customization Benches](https://www.trendhunter.com/trends/modular-benches.md) - [Modular Seating Systems](https://www.trendhunter.com/trends/flow-seating.md) - [Sculptural Seating Carpets](https://www.trendhunter.com/trends/rondin.md) - [Tree-Intertwined Metal Benches](https://www.trendhunter.com/trends/tenir-bench.md) - [Public Airport Seating Designs](https://www.trendhunter.com/trends/gateway-collection.md) - [Systematic Seating Series](https://www.trendhunter.com/trends/hybla-seating-system.md) - [Industrial Wrapped Plywood Benches](https://www.trendhunter.com/trends/indoor-bench.md)