# Modular Large-Format Cinema Cameras Sony Brings 65mm Filming to VENICE 2 By Mursal Rahman | Written with AI assistance | Published 2026-10-31 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/modular-large-format-cinema-cameras References: [prnewswire](https://www.prnewswire.com/news-releases/sony-electronics-to-launch-rialto-65-camera-extension-system-expanding-the-venice-2-camera-to-the-65mm-format-302923446.html)  Sony Electronics is expanding [modular large-format cinema cameras](https://www.trendhunter.com/trends/panasonic-lumix-gh7) with the RIALTO 65 Camera Extension System, allowing filmmakers to capture 65mm footage using their [existing VENICE 2 equipment](https://www.trendhunter.com/trends/boundaries-of-imaging-technology). The interchangeable configuration introduces a larger imaging format without requiring a completely separate camera platform, offering greater flexibility for professional productions. The system features a sensor approximately 2.2 times larger than a 35mm full-frame sensor, enhancing visual depth and subject separation. Filmmakers can detach the camera head for handheld filming or confined locations, or attach it directly for studio work. Existing VENICE 2 recording capabilities and colour processing remain available. The system is expected in early 2027, priced at $80,000 USD. For Sony, the release creates additional upgrade opportunities within its [professional camera lineup](https://www.trendhunter.com/trends/x2d-ii-100c). Production teams can access expanded filming capabilities while retaining familiar equipment and workflows, potentially simplifying equipment investments. Image Credit: Sony Electronics ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 50% | Activity: 50% | Freshness: 100% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### Why This Trend Is Growing - **Modular Cinema Systems:** Interchangeable camera architectures are reshaping production economics by letting studios expand capabilities without replacing entire equipment ecosystems. - **Large-format Filmmaking:** Bigger sensor formats are elevating cinematic depth and image separation, creating new premium visual standards for feature films, commercials, and streaming content. - **Workflow-compatible Upgrades:** Equipment extensions that preserve familiar recording, color, and handling processes reduce adoption friction while enabling higher-end creative output. ### Industries Being Reshaped - **Film Production:** Professional production houses gain access to more flexible capture setups that support complex shooting environments and premium large-format visuals. - **Broadcast Equipment:** Camera manufacturers can strengthen customer retention through modular upgrade paths that extend the lifecycle of existing professional hardware. - **Streaming Entertainment:** Demand for visually differentiated original content is increasing the value of adaptable cinema tools that support theatrical-quality production workflows. ## Related on Trend Hunter - [Film-Grade Modular Projectors](https://www.trendhunter.com/trends/fujifilm-zuh-12000.md) - [Creator-Focused Cinema Cameras](https://www.trendhunter.com/trends/Creator-focused-cinema-cameras.md) - [High-Reach Superzoom Cameras](https://www.trendhunter.com/trends/RX10-V.md) - [Accessible Cinema Production Tools](https://www.trendhunter.com/trends/accessible-cinema-production-tools.md) - [Digital Film-Roll Conversion Kits](https://www.trendhunter.com/trends/im-back-roll.md) - [Compact Full-Frame Cinema Cameras](https://www.trendhunter.com/trends/compact-full-frame-cinema-cameras.md) - [Ultra-Compact Cinematic Production Cameras](https://www.trendhunter.com/trends/sony-ilmefx5.md) - [Advanced Everyday Camera Sensors](https://www.trendhunter.com/trends/sony-lytia-901.md) - [All-in-One Astrophotography Systems](https://www.trendhunter.com/trends/arcblue-c42.md)