# Modular Home Building Blocks Cassina Debuts Its Abloh-Designed 'Modular Imagination' Collection By Niko Pajkovic | Published 2022-06-01 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/modular-imagination References: [hypebeast](https://hypebeast.com/2022/5/cassina-virgil-abloh-modular-imagination-collection) & [virgilabloh](https://virgilabloh.com/)  Italian design studio [Cassina](https://www.trendhunter.com/trends/modular-imagination-series) has announced the launch of '[Modular Imagination](https://www.trendhunter.com/trends/modular-lighting-instruments),' an all-new collection of "building blocks" designed by former Off-White founder Virgil Abloh. The unusual two-piece collection consists of block-like structures that can be used to decorate the home. Interestingly, the brand never makes clear the exact use for these all-black block structures. However, they can be combined to create different shapes, allowing them to take the form of various potential furniture pieces, such as a side table and bench. “In complete respect of Virgil Abloh’s work, Modular Imagination enters the Cassina catalogue, emphasising the value of this project that does not aim to be a limited drop but attests the quality of his work within the design world," said Cassina in a recent statement. Image Credit: Virgil Abloh ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 88% | Activity: 79% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Home](https://www.trendhunter.com/home) ## Key Themes ### What's Driving This Trend - **Modular Building Blocks:** The use of modular structures in home decor presents opportunities for customizable and versatile furniture designs. - **Collaborative Design:** Collaborating with designers from different fields, such as fashion, can result in innovative and fresh design perspectives. - **Undefined Functionality:** Products that allow for open interpretation and use provide opportunities for consumers to creatively interact with and utilize the item in unexpected ways. ### Who This Affects Most - **Furniture Design:** Incorporating modular building blocks and open-ended functionality in furniture design can provide consumers with customizable and multifunctional pieces. - **Home Decor:** Modular building blocks can be used as decorative items in addition to functional furniture, offering homeowners and interior designers more flexibility in design options. - **Fashion Design:** Collaborating with designers from different industries, such as furniture design, can bring fresh perspectives to fashion collections and trendsetting ideas. ## Related on Trend Hunter - [Modern Modular Furniture Designs](https://www.trendhunter.com/trends/modular-imagination-series.md) - [Toy Block-Inspired Furniture](https://www.trendhunter.com/trends/bloc-collection.md) - [Block Puzzle Modular Dollhouses](https://www.trendhunter.com/trends/dollhouse-concept.md) - [Blocked Modular Furniture Systems](https://www.trendhunter.com/trends/vank-cube.md) - [Modular Glass Furniture](https://www.trendhunter.com/trends/modulo-collection.md) - [Reconfigurable Modular Systems](https://www.trendhunter.com/trends/gioco.md) - [Oblong Color-Blocked Furniture](https://www.trendhunter.com/trends/meritalia-morphologica-collection.md) - [Mod Fashion House Furniture](https://www.trendhunter.com/trends/louis-vuitton-binda.md) - [Modular Beam-Themed Furniture](https://www.trendhunter.com/trends/beam-collection.md)