# Film-Loving Eco Purses Modulab Econdiseño Upcycles Movie Film Into Handbags By Katie Cordrey | Published 2010-08-14 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/modulab-ecodiseno References: [ecofashionworld](http://www.ecofashionworld.com/Faves/FILM-REFASHIONED.html) & [modulab.cl](http://www.modulab.cl/ideas.html) Chilean design firm Modulab Ecodiseño reuses movie film to make fashionable bags. The film is woven using a technique popular in Mexico, then made into handsome handbags. Modulab Ecodiseño added the [movie film handbags](https://www.trendhunter.com/trends/rebecca-minkoff-x-wicked) to their existing collection of [bags, mats and totes](https://www.trendhunter.com/trends/versatile-bags-for-essentials). Those are made of recycled movie billboard banners. The company works with Disney, Fox, Bazooka Films, Warner and other large companies to glean the materials for their products. **Implications** - Modulab is currently working alongside major film production studies like [Disney Fox](https://www.trendhunter.com/trends/ariel-swipe) and Warner Brothers to obtain the necessary materials for this fashion project. Produced in small shops in the area of Santiago de Chile, the eco-friendly bags ensure no roles goes unused. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 69% | Activity: 74% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Upcycled Fashion:** Modulab Econdiseño's use of movie film in handbags demonstrates a trend towards upcycling in the fashion industry. - **Eco-friendly Materials:** The use of recycled movie billboards and film highlights a trend towards eco-friendly materials in fashion. - **Sustainable Accessories:** Modulab Econdiseño's collection of sustainable accessories demonstrates a trend towards sustainable fashion. ### Industries Being Reshaped - **Fashion:** The fashion industry can utilize Modulab Econdiseño's techniques to incorporate upcycling and eco-friendly materials into their products. - **Film Production:** Modulab Econdiseño's partnership with major film production studios highlights potential disruptive innovation opportunities in the realm of sustainable waste management and repurposing within the film industry. - **Retail:** Retailers can incorporate Modulab Econdiseño's sustainable accessories into their product offerings to appeal to environmentally conscious consumers. ## Related on Trend Hunter - [Discarded Theater Screen Lamps](https://www.trendhunter.com/trends/discarded-theater-screen.md) - [Cinema Screen Lamps](https://www.trendhunter.com/trends/cinema-screen-lamp.md) - [Sleek Sustainable Sling Bags](https://www.trendhunter.com/trends/modular-sling-bag.md) - [Movie-Inspired Vintage Handbags](https://www.trendhunter.com/trends/nik-bentel-1.md) - [Upcycled Bag Collabs](https://www.trendhunter.com/trends/freitag-x-tudes-studio.md) - [Everyday Sustainable Bags](https://www.trendhunter.com/trends/versatile-bags-for-essentials.md) - [Upcycled Leather Wallet Capsules](https://www.trendhunter.com/trends/upcycled-leather-wallet.md) - [Nature-Inspired 3D-Printed Handbags](https://www.trendhunter.com/trends/julia-koerner.md) - [Upcycled Aircraft Luggages](https://www.trendhunter.com/trends/emirates-2.md)