# Modular Handbag Designs Engineer Eliana Ghantous Created the Ultra-Customizable 'Modjewel' By Laura McQuarrie | Published 2017-12-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/modjewel References: [fastcompany](https://www.fastcompany.com/40508619/meet-the-nanotech-scientist-who-used-her-mad-skills-to-build-a-better-party-clutch?utm_source=postup&utm_medium=email&utm_campaign=Fast%20Company%20Daily&position=1&partner=newsletter&campaign_date=12162017) & [mymodjewel](https://www.mymodjewel.com/) Modjewel—a play on the word "module"—is a new start-up from nanotechnology engineer Eliana Ghantous that reimagines the [classic handbag](https://www.trendhunter.com/trends/kurt-geiger-one-of-a-kind) as an [ultra-customizable, portable storage solution](https://www.trendhunter.com/trends/configurable-storage-system). Since small clutch bags are typically only used for some special occasions, Ghantous set out to create a design that could be customized to better suit one's closet. Modjewel introduces a basic, rectangular metal 'Bare Bag' that can be enhanced with the front and back covers of one's choosing, plus [interchangeable clasps and straps](https://www.trendhunter.com/trends/rocknot). Some of the cover options include solid leather in different colors, as well as snakeskin, faceted leather and gemstone leather finishes. Like Modjewel, a number of brands are experimenting with the idea of empowering consumers to invest in products that can be highly customized for daily life, as well as special events and occasions. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 17% | Activity: 62% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Ultra-customizable Products:** There is a growing trend of brands offering products that can be highly customized to suit individual needs and preferences. - **Modular Design:** Modular design is becoming more popular as it allows consumers to mix and match components to create their own unique products. - **Personalized Accessories:** The market for personalized accessories is expanding, providing opportunities for designers to offer customizable options. ### Sectors Adopting This - **Fashion:** The fashion industry has the opportunity to embrace modular design and offer personalized accessories to cater to individual consumer preferences. - **Technology:** The technology industry can explore the integration of smart modules into customizable products to enhance functionality and user experience. - **Retail:** The retail industry can tap into the demand for ultra-customizable products by partnering with brands that offer modular designs and personalized options. ## Related on Trend Hunter - [Modular Multifunctional Bags](https://www.trendhunter.com/trends/mercurius.md) - [Ancient Geometric Pattern Purses](https://www.trendhunter.com/trends/infinite-convertible-bag.md) - [Technical Modular Tote Bags](https://www.trendhunter.com/trends/doquintin.md) - [Spacious Modular Multifunctional Bags](https://www.trendhunter.com/trends/switchup.md) - [Outfit-Matching OLED Handbags](https://www.trendhunter.com/trends/peuty-infinity-bag.md) - [Structural Transparent Bag Designs](https://www.trendhunter.com/trends/maria-olhovnikova.md) - [Kid-Friendly Customizable Bags](https://www.trendhunter.com/trends/pop-n-swop.md) - [Technologically Enhanced Electronic Handbags](https://www.trendhunter.com/trends/electronic-handbags.md) - [Bespoke Handbag Services](https://www.trendhunter.com/trends/kurt-geiger-one-of-a-kind.md)