# Exlcusive Modern-Day Speakeasies The Roaring 20s are Brought Back to Manhattan by The Night Heron By | Published 2013-05-22 | World Source: Trend Hunter, https://www.trendhunter.com/trends/modernday-speakeasies References: [laughingsquid](http://laughingsquid.com/the-night-heron-a-speakeasy-hidden-in-a-rooftop-water-tower-in-manhattan/) & [thrillist](http://www.thrillist.com/drink/new-york/chelsea/pocketwatch-invites-illegal-entry-to-a-water-tower-speakeasy) N.D. Austin, co-creator of Wanderlust Projects, just finished undertaking a project of extreme magnitude: to bring modern-day speakeasies to New York City. Called 'The Night Heron,' Austin's speakeasy is located in a wooden water tower in Manhattan and is complete with a [large bar](https://www.trendhunter.com/trends/drink-kong), [live music and rowdy guests](https://www.trendhunter.com/trends/saratoga-supper-club-2025). Each attendee of 'The Night Heron' has to have a pocket watch to gain admittance, which they can only receive from someone who has already attended the speakeasy. This makes for a very strict guest list and a lot of eager hopefuls waiting for their chance with a gold pocket watch. 'The Night Heron' is a [pop-up speakeasy](https://www.trendhunter.com/trends/makers-mark-bourbon) which spent three weeks in the Manhattan water tower and has recently closed -- but you never know where 'The Night Heron' might be seen again. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 39% | Activity: 28% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### Key Themes Behind This Trend - **Modern-day Speakeasies:** Creating pop-up speakeasies can attract a niche market and offer unique experiences to customers. - **Exclusive Guest Lists:** Creating exclusive guest lists can create a sense of exclusivity and increase demand for the product or service. - **Unique Venues:** Hosting events in unique venues can arouse curiosity and attract customers. ### Where This Applies - **Hospitality:** The hospitality industry can benefit from creating unique experiences and offerings, such as speakeasies. - **Event Planning:** Event planners can offer unique venues and exclusive guest lists to clients. - **Marketing:** Marketers can create buzz and excitement by hosting events in unique venues and creating exclusive guest lists. ## Related on Trend Hunter - [Gothic Poet-Themed Pop-Ups](https://www.trendhunter.com/trends/edgar-allan-poe-speakeasy.md) - [Ethereal Ambiance Speakeasies](https://www.trendhunter.com/trends/artifact-bar.md) - [Dual-Floor Cocktail Bars](https://www.trendhunter.com/trends/sip-guzzle.md) - [Historic Cocktail Bar Renovations](https://www.trendhunter.com/trends/library-bar.md) - [Video Store Speakeasies](https://www.trendhunter.com/trends/blockbuster-speakeasy.md) - [Subterranean Social Spaces](https://www.trendhunter.com/trends/william-vale-hotel.md) - [Railway-Tucked Speakeasy Bars](https://www.trendhunter.com/trends/soma-20.md) - [Secret Cannabis Speakeasies](https://www.trendhunter.com/trends/thinker-speak-easy.md) - [Nostalgic Film-Retail Speakeasies](https://www.trendhunter.com/trends/blockbuster.md)