# Hardened Face-Paint Covers The Modern Weekly China Spring/Summer 2013 is Clown Inspired By Jana Pijak | Published 2013-04-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/modern-weekly-china-springsummer-2013 References: [fuckingyoung.es](http://fuckingyoung.es/modern-weekly-china-springsummer-2013-cover/) & [brett-lloyd.tumblr](http://brett-lloyd.tumblr.com/) Sylvester Ulv fronts the Modern Weekly China Spring/Summer 2013 issue. The model is captured by photographer Brett Lloyd's lens while posing outdoors. Sylvester is photographed as he sports a hardened face paint mask that evokes the expression of a sad clown. In addition to [full face and neck paint](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela), Sylvester sports exaggerated eye makeup painted a bold turquoise along with a slicked back coif that is painted a matching tone of blue. This disguised and ambiguous editorial is visually vivid thanks to its use of bright face paint that appears [hardened and clay-like](https://www.trendhunter.com/trends/glass-001-artistry-mask). Reminiscent of a traditional clown, this high fashion cover story for the Modern Weekly China Spring/Summer 2013 issue proves a bold an unexpected move for the popular Asian style publication. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 73% | Activity: 76% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Clown-inspired Fashion:** Opportunities for the cosmetic industry to develop new product lines inspired by the use of hardened face paint in high fashion. - **Exaggerated Eye Makeup:** Opportunities for the beauty industry to create new and bolder eye makeup trends using bright and bold colors. - **Disguised Editorials:** Opportunities for the fashion industry to experiment with ambiguous and visually vivid editorial shoots that defy traditional fashion norms. ### Who This Affects Most - **Cosmetics:** Developing new product lines inspired by the use of hardened face paint in high fashion. - **Beauty:** Creating new and bolder eye makeup trends using bright and bold colors. - **Fashion:** Experimenting with ambiguous and visually vivid editorial shoots that defy traditional fashion norms. ## Related on Trend Hunter - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md) - [New Year-Inspired Fashion Collections](https://www.trendhunter.com/trends/2025-lunar-new-year-campaign.md) - [Fashion Collaborative Sneaker Models](https://www.trendhunter.com/trends/clot-and-adidas-1.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Warped Dynamic New-Gen Eyewear](https://www.trendhunter.com/trends/vern-morph-and-form.md) - [Villain-Inspired Graphic Streetwear](https://www.trendhunter.com/trends/saint-mxxxxxx.md) - [Wild Animal-Decorated Gowns](https://www.trendhunter.com/trends/schiaparelli-lion-head.md)