# Pond-Emerging Pictorials The Modern Weekly China by Hugues Laurent Shoot Sports Chic Fall Fashion By Marriska Fernandes | Published 2012-01-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/modern-weekly-china-by-hugues-laurent References: [fashiongonerogue](http://fashiongonerogue.com/joanna-koltuniak-stella-maxwell-jennifer-messelier-hugues-laurent-modern-weekly-china/) & [modernweekly](http://www.modernweekly.com/) The Modern Weekly China by Hugues Laurent is a shoot that exposes the beauty of svelte models posing in a stunning, [cinematic series](https://www.trendhunter.com/trends/alessandro-micheles). Photographer Hugues Laurent captures vintage street style fashion in an intriguing manner. The latest edition of Modern Weekly China has trio Joanna Koltuniak, Stella Maxwell and Jennifer Messelier sporting the best of the [fall and winter collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025). Each image is cinematic, as the models express simplicity and class in each pose. The editorial titled ‘Bella de Jour’ features graceful shots of the trio models posing beside elegant outdoor statues. The models are seen donning collections of Miu Miu, Givenchy, Louis Vuitton and others. The Modern Weekly China by Hugues Laurent presents the best of a Parisian day out with the models sporting graphic prints and comfy [vintage sweaters](https://www.trendhunter.com/trends/studio-nicholson-fw25). ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 39% | Activity: 9% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Vintage Street Style Fashion:** Disruptive Innovation Opportunity: Develop a platform for renting or selling vintage street style fashion pieces to meet the increasing demand for unique and nostalgic fashion. - **Cinematic Fashion Photography:** Disruptive Innovation Opportunity: Utilize augmented reality technology to bring the cinematic fashion photography experience to consumers, allowing them to virtually try on the featured outfits. - **Graphic Prints and Comfy Vintage Sweaters:** Disruptive Innovation Opportunity: Create a sustainable fashion line that combines graphic prints with eco-friendly materials, catering to the growing market of environmentally conscious consumers. ### Who This Affects Most - **Fashion Photography:** Disruptive Innovation Opportunity: Develop an AI-powered fashion photography assistant that automates the editing process, increasing efficiency and reducing cost for photographers. - **Online Fashion Retail:** Disruptive Innovation Opportunity: Integrate virtual reality technology into online fashion retail platforms to provide a more immersive shopping experience, enhancing customer engagement and reducing returns. - **Sustainable Fashion:** Disruptive Innovation Opportunity: Implement blockchain technology to provide transparent supply chain information for sustainable fashion brands, enabling consumers to make informed choices and support ethical practices. ## Related on Trend Hunter - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Cross-Cultural Runway Shows](https://www.trendhunter.com/trends/chinese-golden-age-models.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Chinese Luxury Brand Collections](https://www.trendhunter.com/trends/zouxin.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md)