# Modern Travel Culture WEJETSET By Alex Covert | Published 2007-08-26 | World Source: Trend Hunter, https://www.trendhunter.com/trends/modern-travel-culture-wejetset References: [charlesandmarie](http://charlesandmarie.com/blog/tragically_hip/page/4/) & [wejetset](http://www.wejetset.com/) WEJETSET is the store and voice of modern travel culture, and will be soon be opening for business. They will sell design-forward, travel-related items including luggage and apparel. The web site will feature smart, hip travel advice and information. **Implications** - With the global economy we live in now, it has become more and more crucial for people, especially business-minded individuals, to embrace the modern travel culture. By recognizing this growing culture, companies can create specific products that cater to the unique needs of a jet-setter or hotel-hopper. Staying on the forefront of travel-centered items will allow a company to position themselves as a go-to source for the travel culture that will continue to grow. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 19% | Activity: 32% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### What Makes This Trend Stand Out - **Modern Travel Culture:** The trend of modern travelers seeking design-forward, functional travel-related items and smart travel advice and information opens up opportunities for companies in the travel and fashion industries to innovate. - **Journey-inspired Fashion:** As modern travel culture becomes more significant among consumers, there is a trend emerging in fashion for journey-inspired clothing and accessories, offering disruptive innovation opportunities for fashion companies. - **Sustainable Travel:** The trend of environmentally-conscious travelers creates opportunities for companies in the travel and hospitality industries to innovate by offering sustainable and eco-friendly products and services. ### Sectors Adopting This - **Travel Industry:** The rise of modern travel culture creates opportunities for companies in the travel industry to offer unique, design-forward travel-related products and services. - **Fashion Industry:** The trend of modern travelers seeking design-forward, functional travel-related items and journey-inspired fashion creates opportunities for fashion companies to innovate and capture this market. - **Hospitality Industry:** As more consumers prioritize sustainability in travel, it creates opportunities for companies in the hospitality industry to offer eco-friendly and sustainable products and services. ## Related on Trend Hunter - [Travel Collectible Platforms](https://www.trendhunter.com/trends/world-traveler.md) - [Travel-Optimized Baby Products](https://www.trendhunter.com/trends/stokke.md) - [Personality-Matched Luggage Collections](https://www.trendhunter.com/trends/airs.md) - [Gen Z-Focused Bag Charms](https://www.trendhunter.com/trends/memory-collection.md) - [Thoughtful Avid Traveler Luggage](https://www.trendhunter.com/trends/wandrd-transit-travel-line.md) - [Interactive Traveler-Focused Campaigns](https://www.trendhunter.com/trends/100-travelers.md) - [Youthful Backpack Collections](https://www.trendhunter.com/trends/travel-blue.md) - [Tech Accessory Luggage Lines](https://www.trendhunter.com/trends/casetify-travel.md) - [Fashion-Inspired Luggage Campaigns](https://www.trendhunter.com/trends/jet-gala.md)