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# Wholesome Celebrity Clothing Lines
The 'Draper James' Line is Perfect for a Modern Southern Belle

By Katherine Pendrill | Published 2015-08-17 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/modern-southern-belle
References: [bustle](http://www.bustle.com/articles/89338-reese-witherspoon-wears-draper-james-to-perfection-you-can-shop-her-exact-look) & [draperjames](http://www.draperjames.com/)

Reese Witherspoon has designed a wholesome new clothing line that is perfect for a modern Southern belle. Although many celebrities have dipped their toes into the fashion world, Reese Witherspoon's new collection is designed to appeal to the average woman.

The stylish new line is called 'Draper James' and it features pieces from both the sartorial and [lifestyle departments](https://www.trendhunter.com/trends/nara-smith-2). The work-appropriate clothing is both chic and polished, which makes it fit for a modern Southern belle. The latest collection features a number of summertime staples, including [dainty floral dresses](https://www.trendhunter.com/trends/the-lilly-reserve-collection) and breezy denim jackets. All of the pieces were designed with input from the actress herself and Witherspoon has frequently been seen spotted sporting the stylish pieces.

The clothing is [reasonably priced](https://www.trendhunter.com/trends/old-navy-x-anna) and is available online from the Daper James e-commerce site.

## Trend Insights (Trend Hunter)

- Score: 5.8/10
- Popularity: 78% | Activity: 89% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Key Themes Behind This Trend

- **Wholesome Clothing Lines:** Creating clothing lines that promote a wholesome and modern style appeal to a wide range of consumers.
- **Celebrity Fashion Collabs:** Collaborating with celebrities to design clothing lines creates buzz and increases brand visibility.
- **Online Retail:** The availability of clothing lines through online platforms allows for greater accessibility and convenience for consumers.

### Where This Applies

- **Fashion Retail:** Fashion retailers can partner with celebrities to create clothing lines that cater to specific consumer demographics.
- **E-commerce:** E-commerce platforms can host online clothing lines, providing a convenient shopping experience for consumers.
- **Celebrity Management:** Celebrity management firms can connect celebrities with fashion brands to create profitable partnerships.

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- [Resort-Ready Apparel Collections](https://www.trendhunter.com/trends/marie-oliver.md)
- [Lifestyle Influencer-Backed Lines](https://www.trendhunter.com/trends/nara-smith-2.md)
- [Print-Forward Apparel Collections](https://www.trendhunter.com/trends/the-lilly-reserve-collection.md)
