# Classically Modern Raincoats The Brand 'Okewa' Offers a Variety of Stylish Raincoats By Mishal Omar | Published 2016-10-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/modern-raincoat References: [kickstarter](https://www.kickstarter.com/projects/1573076370/okewa-stylish-dependable-raincoats?ref=category_recommended) & [okewarainwear](http://okewarainwear.com/) Rain protection clothing is not often the most stylish or comfortable but Okewa's modern raincoats are able to protect against the weather while remaining fashionable. The raincoats are offered in a variety of styles and colors that include a standard black and a "[militant olive](https://www.trendhunter.com/trends/relwen-sailcloth-tanker-jacket)" that looks like a combination of brown and green. They are offered for both men and women -- with the men's coats resting mid-thigh and the women's sitting at around knee length. The raincoats are sleek and modern, ensuring that their [water-repelling abilities](https://www.trendhunter.com/trends/waterproof-outdoor-collection) do not hinder their style. These modern raincoats offer an excellent balance between functionality and stylishness, making them ideal for people who live in cities who are likely to have to commute in poor weather conditions. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 71% | Activity: 21% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Key Themes Behind This Trend - **Fashionable Rain Protection:** The trend of stylish rain protection clothing disrupts the traditional perception of raincoats as unfashionable. - **Diverse Styles and Colors:** The trend of offering raincoats in a variety of styles and colors allows for personalization and expression. - **Functionality Meets Style:** The trend of modern raincoats balancing functionality with stylish designs opens up opportunities for innovative fashion-forward rain gear. ### Where This Applies - **Fashion Retail:** Fashion retailers can tap into the trend of fashionable rain protection clothing by offering a range of stylish raincoats to their customers. - **Outdoor Gear:** The outdoor gear industry can capitalize on the trend of diverse styles and colors in raincoats by creating customizable and performance-enhancing rain protection options. - **E-commerce:** The e-commerce industry can take advantage of the trend of functional yet fashionable raincoats by providing an online platform for consumers to easily browse and purchase these innovative rain gear. ## Related on Trend Hunter - [Functional Timeless Outerwear](https://www.trendhunter.com/trends/soeur-x-kway.md) - [Functional Rainproof-Style Sneakers](https://www.trendhunter.com/trends/rainproofstyle-sneakers.md) - [Contemporary Menswear Brands](https://www.trendhunter.com/trends/contemporary-menswear-brand.md) - [Militant Springtime Jacket Designs](https://www.trendhunter.com/trends/relwen-sailcloth-tanker-jacket.md) - [Breathable Festival Fabrics](https://www.trendhunter.com/trends/nobis.md) - [Over-Knee Water-Repellent Boots](https://www.trendhunter.com/trends/overknee-waterrepellent-boots.md) - [Weather Resistant Jeans](https://www.trendhunter.com/trends/coated-jeans.md) - [Weather-Ready Festival Fashions](https://www.trendhunter.com/trends/beavertown-brewery-collection.md) - [Utilitarian Convertible Coats](https://www.trendhunter.com/trends/convertible-padded-coat.md)