# Community-Oriented Aging Apps Melissa Gilbert Debuts the Modern Prairie Lifestyle App for Women By Kanesa D | Published 2023-11-09 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/modern-prairie References: [dailymail](https://www.dailymail.co.uk/tvshowbiz/article-12718243/Melissa-Gilbert-59-embraces-aging-naturally-Modern-Prairie-lifestyle-brand-app-created-help-older-women.html) & [modernprairie](https://www.modernprairie.com/)  Actress and entrepreneur Melissa Gilbert has taken a significant step in expanding her [Modern Prairie](https://www.trendhunter.com/trends/aging-index) lifestyle brand by introducing a [dedicated app](https://www.trendhunter.com/trends/womens-health-app1). Modern Prairie, created to align with Gilbert's vision of providing a platform for [women to connect](https://www.trendhunter.com/trends/genwell), is now accessible through this mobile application. The brand primarily caters to older women, offering a curated space where they can explore content, engage with like-minded individuals, and find valuable resources. This app-based approach is designed to enhance the brand's accessibility and provide its target audience with a seamless way to interact with the Modern Prairie community. By embracing technology and introducing this innovative app, Melissa Gilbert seeks to foster a stronger sense of connection and empowerment among older women who identify with the Modern Prairie ethos. Image Credit: pics five ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 3% | Activity: 8% | Freshness: 19% - Audience gender: 50% men, 50% women - Primary generations: Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Seniors](https://www.trendhunter.com/seniors) ## Key Themes ### Key Themes Behind This Trend - **Mobile-first Lifestyle Apps:** The introduction of dedicated mobile apps is becoming increasingly popular among brands looking to enhance accessibility and provide seamless interactions with target audiences. - **Community-building Platforms:** Brands are turning to technology to create curated spaces where like-minded individuals can connect, fostering a stronger sense of community and empowerment. - **Inclusivity-focused Branding:** Companies catering to specific demographics, such as older women, are leveraging technology to create inclusive platforms that offer valuable resources and content. ### Where This Applies - **Lifestyle Apps:** The expanding market for lifestyle apps presents opportunities for brands to create platforms that cater to specific demographics and foster engagement through tailored content. - **Technology:** The introduction of innovative mobile apps provides a disruptive opportunity for brands to leverage technology and enhance accessibility to their products or services. - **Women's Empowerment:** Brands emphasizing empowerment for women, particularly older women, can tap into the growing demand for community-building platforms that provide valuable resources and connections. ## Related on Trend Hunter - [Nonprofit-Backed Senior Social Apps](https://www.trendhunter.com/trends/senior-planet-community.md) - [Perimenopause-Focused Health Apps](https://www.trendhunter.com/trends/perry-perimenopause-community.md) - [Millennial-Specific Fitness Platforms](https://www.trendhunter.com/trends/move-with-mariko.md) - [Digital Wellness-Promoting Apps](https://www.trendhunter.com/trends/aarp-now.md) - [Groundbreaking Menopause Digital Platforms](https://www.trendhunter.com/trends/menopause-digital-platform.md) - [Dedicated Mobile Fitness Apps](https://www.trendhunter.com/trends/silversneakers-go.md) - [Virtual Assistant Menopause Apps](https://www.trendhunter.com/trends/virtualassistant-menopause-app.md) - [Health-Focused Body Positivity Apps](https://www.trendhunter.com/trends/stories-with-substance.md) - [Female-Empowering Mindset Apps](https://www.trendhunter.com/trends/ana-app.md)