# Canned Mimosa Cocktails The Mayne & Co. Modern Mimosa is a Fresh Take on a Classic Recipe By Laura McQuarrie | Published 2020-12-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/modern-mimosa References: [bevnet](https://www.bevnet.com/spirits/2020/spirits-gallery-ready-for-winter-rtds#pic-5) & [maynesip](https://maynesip.com/) Mayne & Co. specializes in creating handcrafted cocktails with a modern twist and its debut product, the Modern Mimosa, demonstrates just that by putting a fresh spin on a classic recipe. The Modern Mimosa is made with sustainably produced Italian wine and organic orange juice sourced from California. The [slim cans](https://www.trendhunter.com/trends/canned-coppa-cocktails) contain 120 calories and share a light and refreshing way for mimosa fans to enjoy a convenient new take on a [classic brunch beverage](https://www.trendhunter.com/trends/flavored-wine-cocktails). To suit a wide range of consumers, the brand offers groups of cans that can be purchased in sets of eight, 16 or 24 for sipping, savoring or celebrating. There's also the [Modern Mimosa Holiday Box](https://www.trendhunter.com/trends/spritzmas-crackers) for the season, which is full of fun surprises. Image Credit: Mayne & Co. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 39% | Activity: 55% | Freshness: 9% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Modernized Classic Recipes:** There is an opportunity for other brands to create modernized versions of classic recipes, such as canned cocktails, to appeal to a wider audience and modernize traditional beverage options. - **Sustainable Beverage Production:** The use of sustainably produced Italian wine and organic orange juice in Mayne & Co.'s Modern Mimosa demonstrates the opportunity for other brands to prioritize sustainable beverage production methods to appeal to environmentally conscious consumers. - **Convenient and Customizable Packaging:** The option to purchase sets of eight, 16 or 24 cans to suit a wide range of consumers presents an opportunity for other brands to offer convenient and customizable packaging options for their products. ### Where This Applies - **Alcoholic Beverage Industry:** With the rising popularity of canned cocktails and the emergence of brands like Mayne & Co. creating modernized versions of classic recipes, there is a disruptive innovation opportunity for other brands in the Alcoholic Beverage Industry to create new, modernized offerings. - **Organic and Sustainable Food Industry:** Incorporating sustainable beverage production methods, such as those used by Mayne & Co.'s Modern Mimosa, presents an opportunity for other brands in the Organic and Sustainable Food Industry to prioritize eco-friendliness in their production methods. - **Packaging Industry:** The convenient and customizable packaging options offered by Mayne & Co.'s Modern Mimosa presents a disruptive innovation opportunity for other brands in the Packaging Industry to create innovative and customizable packaging options for their products. ## Related on Trend Hunter - [All-Natural RTD Mimosas](https://www.trendhunter.com/trends/suntide.md) - [Ready-To-Drink Mimosa Bottles](https://www.trendhunter.com/trends/readytodrink-mimosas.md) - [RTD Sparkling Mimosas](https://www.trendhunter.com/trends/darling-mimosa.md) - [Wine-Based Canned Cocktails](https://www.trendhunter.com/trends/picnic-brunch.md) - [Free-From Canned Mimosas](https://www.trendhunter.com/trends/canned-mimosa.md) - [Ready-to-Pour Mango Mimosas](https://www.trendhunter.com/trends/ready-to-serve-mimosas.md) - [Low-Calorie Canned Mimosas](https://www.trendhunter.com/trends/vizzy-mimosa.md) - [Zero-Proof Brunch Beverages](https://www.trendhunter.com/trends/fauxmosa.md) - [Effervescent Mimosa-Inspired Seltzers](https://www.trendhunter.com/trends/vizzy-mimosa-hard-seltzer.md)