# Urban Patterned Fashion The Modern Media China January 2014 Editorial Stars Sara Sampaio By Meghan Young | Published 2014-01-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/modern-media-china-january-2014 References: [fashiongonerogue](http://www.fashiongonerogue.com/sara-sampaio-models-prints-stockton-johnson-modern-media/) & [modernmedia.cn](http://www.modernmedia.com.cn) Taking to a rooftop in the heart of a [bustling New York City skyline](https://www.trendhunter.com/trends/back-to-the-city), model Sara Sampaio is certainly on a high in the Modern Media China January 2014 editorial. Of course, it helps that she is dressed in sleek ensembles that focus as much on an [eclectic mix of patterns](https://www.trendhunter.com/trends/ski-collection-1) as it down on streamlined silhouettes and an overall urban edginess. The Modern Media China January 2014 editorial was shot by photographer Stockton Johnson. Titled Printed Matter, the photoshoot showcases the [Victoria’s Secret](https://www.trendhunter.com/trends/atelier-victorias-secret) beauty wearing designs from the likes of Michael Kors, Givenchy, Stella McCartney and Jil Sander. The patterned pieces were handpicked by stylist Kevin Chow. Hair stylist Yoichi Tomizawa and makeup artist Deanna Melluso completed the sophisticated looks. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 98% | Activity: 86% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Patterned Fashion:** The trend of urban patterned fashion is disrupting the industry by offering sleek ensembles with eclectic mix of patterns and an overall urban edginess. - **Streamlined Silhouettes:** The trend of streamlined silhouettes in urban patterned fashion is disrupting the industry by providing sleek and modern looks. - **Printed Matter:** The trend of printed matter in fashion photography is disrupting traditional editorials by showcasing patterns and designs in a visually engaging way. ### Who This Affects Most - **Fashion Photography:** The fashion photography industry has an opportunity to embrace the trend of showcasing patterns in a visually engaging way, like in the Modern Media China January 2014 editorial. - **Fashion Design:** The fashion design industry can capitalize on the trend of urban patterned fashion by creating innovative and edgy designs with a mix of patterns. - **Stylist Services:** The stylist services industry can leverage the trend of patterned fashion by offering expertise in selecting and styling urban ensembles with an eclectic mix of patterns. ## Related on Trend Hunter - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Lunar New Year Campaigns](https://www.trendhunter.com/trends/lunar-new-year-campaign1.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Cross-Cultural Runway Shows](https://www.trendhunter.com/trends/chinese-golden-age-models.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [New Year-Inspired Fashion Collections](https://www.trendhunter.com/trends/2025-lunar-new-year-campaign.md) - [Modern-Day Travel Campaigns](https://www.trendhunter.com/trends/modernday-travel.md)