# Evocative Everyday Fragrances Modern Magic is a Fun, Affordable Fragrance Brand for Gen Z By Laura McQuarrie | Published 2024-07-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/modern-magic References: [glossy.co](https://www.glossy.co/beauty/gen-z-beauty-incubator-slate-brands-introduces-fragrance-focused-modern-magic/) & [modernmagicfragrance](https://www.modernmagicfragrance.com/products/melted-magic)  [Modern Magic](https://www.trendhunter.com/trends/boots-modern-chemistry) is a fragrance brand for Gen Z that's making its online and [TikTok Shop](https://www.trendhunter.com/trends/targetexclusive-scents) debut with the Evergreen collection, consisting of three scents: Muse, Melted and Midnight. Each 50ml scent boasts an affordable price point and an accessible entryway into the world of luxury scents. While Midnight channels the feelings of a glass of merlot by the fire or the taxi ride home after a night out, Muse is clean and fresh, and Melted bottles "the feeling of being one with nature." Modern Magic is a new venture from [Slate Brands](https://www.trendhunter.com/trends/slate-body), the Brooklyn-based beauty incubator partnering with creators and influencers to develop brands for Gen Z. According to Slate Brands founder and CEO Judah Abraham, two additional scents and travel-size options of each fragrance will complete the collection and launch by the end of the year. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 63% | Activity: 69% | Freshness: 26% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Affordable Luxury Scents:** The rise of budget-friendly yet luxurious perfumes is making high-end fragrances accessible to younger consumers. - **Tiktok Marketing:** Fragrance brands are leveraging TikTok for innovative marketing campaigns that target Gen Z. - **Nature-inspired Fragrances:** Scents inspired by natural elements are becoming increasingly popular among young consumers seeking authenticity. ### Where This Applies - **Beauty and Personal Care:** The beauty industry is seeing a surge in demand for trendy and affordable fragrance lines tailored to younger demographics. - **Social Media Marketing:** The use of platforms like TikTok for brand promotion is revolutionizing how companies reach and engage with Gen Z customers. - **Lifestyle and Wellness:** The connection between personal scent and lifestyle choices is driving innovation in wellness-oriented aromatic products. ## Related on Trend Hunter - [Youth-Friendly Non-Irritating Fragrances](https://www.trendhunter.com/trends/everedens-new-scent-category.md) - [Revitalized Brand Fragrances](https://www.trendhunter.com/trends/juicy-couture-4.md) - [Mood-Matching Body Mists](https://www.trendhunter.com/trends/collectable-body-mist.md) - [Next-Gen Emotive Fragrances](https://www.trendhunter.com/trends/lore.md) - [Elevated Home Scent Lines](https://www.trendhunter.com/trends/home-fragrance-1.md) - [Next-Gen Niche Perfumes](https://www.trendhunter.com/trends/top-scents.md) - [Sensorial Beauty Brands](https://www.trendhunter.com/trends/playful-fragrances.md) - [Fragrant Flame-Free Wax Melts](https://www.trendhunter.com/trends/scentmatch.md) - [Storytelling Gen Z Fragrances](https://www.trendhunter.com/trends/oscar-emil.md)