# Ethereal Grecian Editorials Olivia Wilde Stars in a Spring Shoot for Modern Luxury February 2012 By Rebecca Byers | Published 2012-04-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/modern-luxury-february-2012 References: [fashiongonerogue](http://fashiongonerogue.com/olivia-wilde-markus-indrani-modern-luxury/) & [xaxor](http://xaxor.com/fashion-/41358-olivia-wilde-for-modern-luxury-by-markus--indrani.html) Irish-American actress Olivia Wilde stars in a [stunning shoot](https://www.trendhunter.com/trends/alessandro-micheles) for the Modern Luxury February 2012 issue that screams spring fever. The beautiful 'House' and 'TRON' star is featured in a variety of light, flowing [Grecian-style gowns](https://www.trendhunter.com/trends/wanderlustinspired-essentials) that channels her inner Greek goddess. The 'Wilde Beauty' shoot emphasizes a dramatic beauty look of lush, voluminous curls and a dark smokey eye. The 'Wilde Beauty' shoot was captured by fashion photographer duo Markus + Indrani for Modern Luxury magazine. Olivia Wilde was styled by fashion editor GK Reid, whose phenomenal selections are amplified with the addition of [gold accessories](https://www.trendhunter.com/trends/star-studded). Olivia Wilde has a busy few years ahead as her career continues to take off. She has two films coming out in 2012 and has five projects slated for 2013. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 76% | Activity: 61% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Grecian-style Gowns:** Disruptive Innovation Opportunity: Designers can create modern, sustainable versions of these classic garments using innovative fabrics and manufacturing techniques. - **Dramatic Beauty Look:** Disruptive Innovation Opportunity: Beauty brands can develop new products and techniques to achieve a similar bold and dramatic look without compromising on skin health and comfort. - **Fashion Photography Duo:** Disruptive Innovation Opportunity: Photographers can leverage advanced technology and techniques to create unique and captivating visual experiences that push the boundaries of traditional fashion photography. ### Where This Applies - **Fashion Design:** Disruptive Innovation Opportunity: Incorporate sustainable practices and utilize innovative materials to create modern versions of Grecian-style gowns for the fashion industry. - **Beauty Products:** Disruptive Innovation Opportunity: Develop new beauty products and techniques that allow for the creation of bold and dramatic looks while maintaining skin health and comfort. - **Fashion Photography:** Disruptive Innovation Opportunity: Explore advanced technologies and techniques in fashion photography to create visually stunning and groundbreaking editorials. ## Related on Trend Hunter - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Mythological Beauty Collections](https://www.trendhunter.com/trends/goddess-collection.md) - [Luxury Resort Apparel Collections](https://www.trendhunter.com/trends/auteurs-resort-2025-collection.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Star Studded Luxury Campaigns](https://www.trendhunter.com/trends/star-studded.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Timeless Influencer-Backed Womenswear](https://www.trendhunter.com/trends/mint-velvet.md)