# Playful Modern Lipstick Packaging Amorepacific Launched Rarekind—a Youthful and Expressive Brand By Kalin Ned | Published 2020-09-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/modern-lipstick References: [beautypackaging](https://www.beautypackaging.com/contents/view_breaking-news/2020-08-17/amorepacific-launches-rarekind/) & [rarekind.unionisland.us](http://rarekind.unionisland.us/product_list.html#gnb) Spearheading the market for affordable and modern lipstick ranges is Rarekind—a new brand that seeks to prove that "makeup doesn't have to be boring or neat—it can be [playful and expressive](https://www.trendhunter.com/trends/trouble-maker-makeup).” Launched by [Amorepacific](https://www.trendhunter.com/trends/lipcure-beam), the company distinguishes itself with a durable range that also builds on whimsical minimalism with a vibrant color palette. Rarekind's chic and elegant modern lipstick range consists of three products, including the [Oversmudge Lip Tint](https://www.trendhunter.com/trends/solid-serum-lip-tint) which does not only deliver color to one's lips but also moisturizes them with almond oil and shea butter. Other offerings are the 'Rarelity' Lipstick: Rare + Reality which ensures an even matte tone on lips, as well as the Mini-Album Contour which draws attention with a unique design that seeks to appeal with retro nostalgia Image Credit: Rarekind ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 82% | Activity: 71% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Affordable Modern Lipstick Ranges:** Disruptive innovation opportunity: Create affordable lipstick ranges with modern and playful packaging to appeal to younger consumers. - **Whimsical Minimalism in Makeup:** Disruptive innovation opportunity: Develop makeup products with whimsical minimalistic designs and vibrant color palettes to stand out in the market. - **Multipurpose Lip Products:** Disruptive innovation opportunity: Introduce lip products that combine color, moisturization, and other beneficial properties for enhanced user experience. ### Where This Applies - **Beauty and Cosmetics:** Disruptive innovation opportunity: Explore new packaging designs and formulations to attract consumers seeking modern and expressive makeup products. - **Fashion and Design:** Disruptive innovation opportunity: Collaborate with beauty brands to create unique, playful, and expressive packaging designs for their products. - **Retail and E-commerce:** Disruptive innovation opportunity: Enhance the online shopping experience for beauty products by showcasing and promoting affordable modern lipstick ranges with playful packaging. ## Related on Trend Hunter - [Versatile Long-Lasting Lipsticks](https://www.trendhunter.com/trends/longlasting-lipstick.md) - [Vibrantly Packaged Makeup Launches](https://www.trendhunter.com/trends/polite-society1.md) - [Playful Cosmetic Collections](https://www.trendhunter.com/trends/clinique-x-crayola.md) - [Versatile Vibrantly Packaged Cosmetics](https://www.trendhunter.com/trends/polite-society-1.md) - [Black-Colored Lip Tint Sets](https://www.trendhunter.com/trends/romnd-black-lip.md) - [Play-Centered Color Cosmetics](https://www.trendhunter.com/trends/trouble-maker-makeup.md) - [Aluminum Lipstick Refills](https://www.trendhunter.com/trends/rouge-experience-refillable-lipstick.md) - [Nostalgic Lip Balm-to-Oils](https://www.trendhunter.com/trends/lipslider-lip-balm.md) - [Split Duo Lipstick Shades](https://www.trendhunter.com/trends/work-hardplay-hard.md)