# Minimalist Modern Handmade Jewelry Wolf & Moon is an Independent Business with a Dainty Aesthetic By Kalin Ned | Published 2018-05-16 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/modern-handmade-jewelry References: [wolfandmoon](https://www.wolfandmoon.com) Wolf & Moon is a London-based business that sells modern handmade jewelry. The small company is owned by Hannah Davis, who discovered her passion for design and trinkets when she was 16. The pieces — from the geometry-inspired arched Miro necklet to the art-deco Sculpture necklace that is made with wood and brass, range from attention-demanding statements to delicately small everyday essentials. Wolf & Moon's modern handmade jewelry is brought to life in a homey "London studio by a small team of passionate makers." Therefore, the consumer supports independent British designers with each purchased trinket. In addition, the business aims to be a [sustainable practice](https://www.trendhunter.com/trends/the-art-of-adornment) through sourcing [FSC](https://www.trendhunter.com/trends/renovo-gift-card)-certified wood, recycling waste and "making real efforts to reduce [...] plastic consumption." ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 89% | Activity: 83% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Modern Handmade Jewelry:** The rise of modern handmade jewelry offers an opportunity for small, independent businesses to thrive in the fashion industry. - **Sustainable Fashion Practices:** Sustainability is becoming a driving force in the fashion industry, allowing businesses to differentiate themselves and appeal to conscious consumers. - **Personalized, Dainty Aesthetic:** Customers are gravitating towards personalized and dainty jewelry, presenting opportunities for businesses to create unique pieces and offer customization. ### Sectors Adopting This - **Fashion Accessories:** The fashion accessories industry can benefit from the rise of modern handmade jewelry and sustainable fashion practices. - **Independent Designers:** Independent designers can capitalize on the trend of minimalist, personalized fashion to offer unique, handmade pieces. - **Sustainability and Recycling:** Companies specializing in sustainability and recycling can partner with fashion companies to help them adopt more eco-friendly practices and reduce waste. ## Related on Trend Hunter - [Demi-Fine Jewelry Brands](https://www.trendhunter.com/trends/aaria-london.md) - [Handcrafted Jewelry Brands](https://www.trendhunter.com/trends/pretty-weird.md) - [Minimalist Jewelry Brands](https://www.trendhunter.com/trends/barebone.md) - [Durable Handmade Jewelry Capsules](https://www.trendhunter.com/trends/durable-handmade-jewelry.md) - [Inclusive Elementally Inspired Jewelry](https://www.trendhunter.com/trends/every-wave.md) - [Bold Handmade Jewelry Designs](https://www.trendhunter.com/trends/holst-lee.md) - [Consciously Cool Jewelry](https://www.trendhunter.com/trends/the-art-of-adornment.md) - [Luxurious Personalized Jewelry Brands](https://www.trendhunter.com/trends/personalized-jewelry1.md) - [Scandinavian-Canadian Jewelry Brands](https://www.trendhunter.com/trends/scandinaviancanadian-jewelry.md)