# Trellis-Inspired Florist Packaging The Modern Flower Co. Branding is Geometrically Modern By Michael Hemsworth | Published 2016-09-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/modern-flower References: [thedieline](http://www.thedieline.com/blog/2016/9/20/the-modern-flower-co-florist) & [afom.au](http://afom.com.au/) Drawing inspiration from the trellises that would be found in a garden or greenhouse, The [Modern Flower Co.](https://www.trendhunter.com/trends/dunelm-the-home-of-bringing-in-spring) branding is focused on being modern and contemporary for urban shoppers. The branding for the London-based [florist brand](https://www.trendhunter.com/trends/flowerlore-collection) is the design work of the Australia-based A Friend of Mine Design Studio and highlights a rather dainty aesthetic. Powder pinkwith green, white and black accents are observed throughout the branding design. Being that the purchases made at a florist are often not for the purchaser, the [packaging needs to satisfy the consumer](https://www.trendhunter.com/trends/redesigned-retail-packaging) in the moment as well as being suitable to give as a gift. The Modern Flower Co. packaging and branding maintains this balance with a series of quirky finishing touches that make it as beautiful as the very flowers it packages. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 56% | Activity: 47% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Geometric Florist Branding:** Designers can create modern and contemporary floral branding using geometric shapes and dainty aesthetics. - **Innovative Floral Packaging:** Florists can create unique and quirky packaging designs that are beautiful and suitable for gifting. - **Urban Garden-inspired Design:** Designers can draw inspiration from city gardens to create modern branding for urban florists. ### Industries Being Reshaped - **Florist Industry:** Florists can attract urban customers with modern branding and innovative packaging designs. - **Graphic Design Industry:** Graphic designers can explore new and creative ways to combine geometric shapes and floral aesthetics in branding projects. - **Packaging Industry:** Packaging companies can offer unique and quirky packaging options for florists and other gift-giving industries. ## Related on Trend Hunter - [Modern Tissue Brand Makeovers](https://www.trendhunter.com/trends/kleenex-branding.md) - [Modern Gifting Services](https://www.trendhunter.com/trends/flower-delivery-and-gift-gifting.md) - [Contemporary Tea Packaging](https://www.trendhunter.com/trends/chaiboy.md) - [Modern Coffee Packaging Designs](https://www.trendhunter.com/trends/modern-coffee-packaging.md) - [Women-Led Toronto Florists](https://www.trendhunter.com/trends/may-flowers.md) - [Oversized Colorful Dynamic Planters](https://www.trendhunter.com/trends/tfm.md) - [DTC Floral Delivery Services](https://www.trendhunter.com/trends/fresh-sends.md) - [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md) - [Inclusive Skincare Branding](https://www.trendhunter.com/trends/featforskin.md)