# Contemporary Kinship Photography This Modern Family Photo Series is Oddly Fascinating By Farida Helmy | Published 2014-06-01 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/modern-family-photo-series References: [featureshoot](http://www.featureshoot.com/2014/05/natalia-wiernik-pdj/) & [wiernik.blogspot](http://wiernik.blogspot.ca) What used to be the norm for families a century ago -- or even 30 years ago -- is no longer applicable now; coming in all shapes and sizes, this modern family photo series shows audiences how families authentically look like now without the societal pressure of looking like the perfect foursome cluster. The foursome cluster I'm referring to is the stereotypical father, mother, son and daughter Brady Bunch-like vision of what the 'right' family is. Captured by photographer, painter and graphic artist Natalia Wiernik, the modern family photo series 'The Protagonists' takes on [families of different backgrounds](https://www.trendhunter.com/trends/la-famiglia-campaign) -- whether related or not -- who chose to be bound together out of love, linage or lifestyle. The fascinating series is also visually appealing because Wiernik uses [bold and rich textures](https://www.trendhunter.com/trends/profiles-in-color) as backdrops to her subjects. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 92% | Activity: 84% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### What Makes This Trend Stand Out - **Non-traditional Family Structures:** Opportunity to create products and services that cater to the needs and dynamics of non-traditional families. - **Authentic Representation of Families:** Potential for businesses to showcase diverse family structures and challenge traditional ideals in their marketing and advertising campaigns. - **Emphasis on Individual Choices and Connections:** Disruptive innovation potential in developing platforms and technologies that facilitate and celebrate unique family dynamics and connections. ### Sectors Adopting This - **Photography:** Opportunity for photographers to specialize in capturing the essence and diversity of modern family structures. - **Marketing and Advertising:** Opportunity for businesses to create inclusive campaigns that represent various family dynamics. - **Technology:** Disruptive potential in creating digital platforms and apps that connect and support non-traditional families. ## Related on Trend Hunter - [Imperfect Photography Celebrations](https://www.trendhunter.com/trends/nonnas-cam.md) - [Family-Centric Footwear Campaigns](https://www.trendhunter.com/trends/joyful-chaos-family.md) - [Personal Nostalgic Photo Books](https://www.trendhunter.com/trends/holy-ohio.md) - [Retro Drawing-Inpsired Furniture](https://www.trendhunter.com/trends/family-project.md) - [Abstract Fantasy Home Exhibitions](https://www.trendhunter.com/trends/abstract-fantasy-home.md) - [Folded Paper Figures](https://www.trendhunter.com/trends/clara-von-zweibergk.md) - [Adaptive Family Residences](https://www.trendhunter.com/trends/no-ordinary-house.md) - [Organic Abstract Furniture Series](https://www.trendhunter.com/trends/flow-family.md) - [Heritage Modern Houses](https://www.trendhunter.com/trends/mygunyah-by-the-circus.md)