# Design-Driven Pharmacies Waterfrom Shapes Pharmaceuticals into a Modern Experience By Kalin Ned | Published 2018-01-16 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/modern-experience References: [waterfrom](http://www.waterfrom.com/projects_02.php?category=13&id=48) Taiwanese culture is subverting the disagreeable nature of pharmaceuticals through something more accessible with Waterfrom's 'Molecure Pharmacy.' The space seeks to represent the two main characteristics of a molecular particle—its connectivity and aggregation. The [metal, lightweight shelves](https://www.trendhunter.com/trends/retail-environment) that display the drugs strike a perfect balance with the rough cobblestone texture of the walls. The eye is driven to the beautiful spiral copper staircase, which is designed to closely resemble the DNA structure in molecular biology. One-way traditional counter service has been replaced by a [solid wood laboratory table](https://www.trendhunter.com/trends/frama-3), where customers and pharmacists conduct business and consultations. The overhanging plants facilitate a calm forest-like environment. In conjunction with the overall atmosphere and elements of abstract art, Molecure Pharmacy brings about a [unique modern experience](https://www.trendhunter.com/trends/retail-therapy1) and exploration in the land of pharmaceutical drugs. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 82% | Activity: 82% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Design-driven Pharmacies:** Design-focused pharmacies that prioritize customer experience are becoming increasingly popular in the healthcare industry. - **Innovative Store Layouts:** Pharmacies experimenting with nontraditional store layouts are providing opportunities for companies to create unique customer experiences and stand out from traditional pharmacies. - **Integration of Art and Nature:** Pharmacies that integrate art and nature into their design are creating a more calming and welcoming environment for customers. ### Sectors Adopting This - **Pharmaceuticals:** Pharmaceutical companies can incorporate design-focused strategies to improve customer experiences and create brand differentiation within the market. - **Retail:** Retail companies in the healthcare industry can explore new and innovative store layouts to provide unique experiences and drive customer loyalty. - **Architecture and Design:** Architecture and design companies can work to incorporate elements of art and nature into healthcare spaces, creating calming and inviting environments for customers. ## Related on Trend Hunter - [Algae Lit Retail Caves](https://www.trendhunter.com/trends/aesop-hainan.md) - [Monochromatic Cosmetic Clinics](https://www.trendhunter.com/trends/cosmetic-clinic.md) - [Island Concept Pop-Ups](https://www.trendhunter.com/trends/10am-apotheke.md) - [Futuristic Commerce Spaces](https://www.trendhunter.com/trends/deji-plaza-phase-ii.md) - [Warm Medical Interior Designs](https://www.trendhunter.com/trends/oakv-clinic.md) - [Tranquil Clinic Interior Designs](https://www.trendhunter.com/trends/palo-verde-aesthetic.md) - [Boutique Grocery Designs](https://www.trendhunter.com/trends/meadow-lane-store.md) - [Therapeutic Architecture Design](https://www.trendhunter.com/trends/heartland-whole-health-institute.md) - [Residential-Reflective Tranquil Clinics](https://www.trendhunter.com/trends/aloop-clinic.md)