# Modern Dogma Prevention FM Ads Fight Celebritism, Trashism, Nip tuckism By mediterranean | Published 2008-06-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/modern-dogmas-celebritism References: [adsoftheworld](http://adsoftheworld.com/media/print/galaxy_92fm_trashism?size=_original) Galaxy 92 FM wants you to know that it's all about the music. They ask you to stop modern dogmas that have become the religion of this generation. It's not about Hinduism or Buddhism anymore, now we have Celebritism, Trashism, and Nip tuckism. My favorite off the [print ads](https://www.trendhunter.com/trends/legitimate-you), which were created by [Lowe](https://www.trendhunter.com/trends/lowes-community-bucket-list-tour) ad agency in Athens, Greece, is the Celebritism ad with a [little chihuahua](https://www.trendhunter.com/trends/minds-best-friend) on a big fluffy pink seat in a limousine with a throng of paparazzi taking its picture. A reminder of our bizarre culture where the dog of a "celebrity" commands such attention. The campaign was done with creative direction by Yanna Polydouri. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 27% | Activity: 14% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Celebritism:** Opportunity for disruptive innovation in the entertainment industry by challenging the obsession with celebrity culture. - **Trashism:** Opportunity for disruptive innovation in the waste management industry by addressing the problem of excessive consumerism and promoting sustainable practices. - **Nip Tuckism:** Opportunity for disruptive innovation in the cosmetic surgery industry by exploring alternative approaches to beauty and self-acceptance. ### Who This Affects Most - **Entertainment:** Disruptive innovation opportunities in the entertainment industry by redefining fame and shifting focus from celebrity worship to talent and creativity. - **Waste Management:** Disruptive innovation opportunities in the waste management industry by promoting recycling, reducing waste production, and advocating for sustainable consumer behaviors. - **Cosmetic Surgery:** Disruptive innovation opportunities in the cosmetic surgery industry by embracing diverse beauty standards and empowering individuals to embrace their natural appearance. ## Related on Trend Hunter - [High-Frequency Radio Ads](https://www.trendhunter.com/trends/morrisons-ad.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Pet-Equality Campaigns](https://www.trendhunter.com/trends/pet-ownership.md) - [Playful Pet Accident Campaigns](https://www.trendhunter.com/trends/dont-worry-you-can-afford-it.md) - [Heart-Warming Pet Owner Campaigns](https://www.trendhunter.com/trends/cesar-love-like-crazy.md) - [No-Nonsense Grooming Campaigns](https://www.trendhunter.com/trends/rock-face-makes-scents-campaign.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Pet-Powered Beauty Campaigns](https://www.trendhunter.com/trends/animal-intelligence.md) - [Humorous Pet Furniture Campaigns](https://www.trendhunter.com/trends/utsdd.md)