# Adaptable Modern Couches Gjemeni's Transformative Couch Provides Solutions for Contemporary Living By Laura McQuarrie | Published 2018-08-01 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/modern-couch References: [prnewswire](https://www.prnewswire.com/news-releases/it-moves-it-morphs-its-masterful-gjemeni-introduces-the-couch-that-doesnt-just-sit-there-300689316.html) & [gjemeni](https://www.gjemeni.com/) Gjemeni's Mid-Century Modern couch is a piece of furniture that offers the iconic style of the design movement, but with many practical features that suit the contemporary consumer. While there are many [modern couch designs](https://www.trendhunter.com/trends/allure-sofa-range) that are uncomfortable and unchanging, Gjemeni prides itself on "re-engineering the entire couch experience," according to CEO Sean Pathiratne. The couch design boasts the ability to be adapted in a number of ways for [lounging, sleeping and more](https://www.trendhunter.com/trends/eclipse-capsule). Built-in power ports are also incorporated into the design, making it easy for consumers to comfortably top up their devices and keep them close by, without being tethered to a wall outlet. Gjemeni further sets itself apart as a [direct-to-consumer furniture-in-a-box start-up](https://www.trendhunter.com/trends/expand-furniture), which provides "complimentary white glove delivery" and a 120-day money back guarantee for a risk-free furniture trial. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 28% | Activity: 89% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Adaptable Furniture Design:** The Gjemeni couch showcases the trend of adaptable furniture that can be easily transformed for different uses and lifestyles. - **Integrated Technology in Furniture:** The built-in power ports in the Gjemeni couch represent the trend of integrating technology into furniture for added convenience. - **Direct-to-consumer Furniture Start-ups:** Gjemeni's direct-to-consumer model reflects the trend of start-ups disrupting the traditional furniture industry by offering personalized services and risk-free trials. ### Where This Applies - **Furniture Manufacturing:** There is an opportunity for furniture manufacturers to develop and market adaptable designs that cater to the needs and preferences of modern consumers. - **Technology:** Companies in the technology industry can explore partnerships with furniture designers to create innovative solutions that seamlessly integrate technology into furniture designs. - **E-commerce:** The rise of direct-to-consumer start-ups in the furniture industry presents an opportunity for e-commerce platforms to support and expand the reach of these new disruptive players. ## Related on Trend Hunter - [Modular Eco-Sourced Cozy Couches](https://www.trendhunter.com/trends/the-transformer-couch.md) - [Contemporary Modular Sofa Designs](https://www.trendhunter.com/trends/modular-furniture-piece.md) - [Modular Multifunctional Sofa Designs](https://www.trendhunter.com/trends/hulala-home-elitenest.md) - [Envelope-Packaged Couch Designs](https://www.trendhunter.com/trends/couch-in-an-envelope.md) - [Family-Friendly Modular Couches](https://www.trendhunter.com/trends/rubik-v-cloud-modular-couch.md) - [Versatile Sofa-Bed Designs](https://www.trendhunter.com/trends/neptune-sofa.md) - [All-in-One Modular Sofa Designs](https://www.trendhunter.com/trends/rezy-sofa.md) - [Hybrid Sofa Designs](https://www.trendhunter.com/trends/adaptable-sofa-system.md) - [Expanding Three-in-One Furniture](https://www.trendhunter.com/trends/expandy.md)