# City Slicker Fashion Gen Husmains Models ‘Modern Coats' in Men's Vogue China By Marissa Liu | Published 2009-12-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/modern-coats-in-mens-vogue-china References: [designscene.net](http://www.designscene.net/2009/12/modern-coats-from-mens-vogue-china.html) & [vogue.cn](http://www.vogue.com.cn) Dapper outerwear for men is featured for ‘Modern Coats’ in Men’s Vogue China. Model Gen Husmains is styled by Jacky Tam for the editorial that alternates between black and white studio shots and colored location ones. Husmains shows his versatility ifor ‘Modenr Coats’ in Men’s Vogue China as the spread gives the appearance of photographing several different models. Giampaolo Sgura captures warm F/W jackets from Burberry, Louis Vuitton, Dolce & Gabbana and Prada for the editorial. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 64% | Activity: 58% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Dapper Outerwear for Men:** Disruptive innovation opportunities include sustainable and eco-friendly materials for outerwear, customization or personalization options, and technology integration like smart fabrics. - **Alternating Studio and Location Shots:** Disruptive innovation opportunities include virtual try-ons or augmented reality experiences, interactive advertising, and drone or remote photography services. - **High Fashion Editorial Shoots:** Disruptive innovation opportunities include AI-powered styling or fashion recommendation platforms, subscription-based high fashion rental services, and influencer marketing collaborations. ### Sectors Adopting This - **Fashion and Apparel:** Fashion and apparel companies can explore the latest trends in sustainable and eco-friendly materials, customization or personalization options, and technology integration to stay competitive. - **Advertising and Marketing:** Companies in advertising and marketing can leverage the latest trends in virtual try-ons or augmented reality experiences, interactive advertising, and drone or remote photography services to create engaging campaigns for their clients. - **Technology and AI:** Companies in technology and AI can explore new applications of their innovations in AI-powered styling or fashion recommendation platforms, subscription-based high fashion rental services, and influencer marketing collaborations to disrupt the fashion industry. ## Related on Trend Hunter - [Sophisticated Menswear Runway Shows](https://www.trendhunter.com/trends/gucci-men.md) - [Genderless Outerwear Designs](https://www.trendhunter.com/trends/sujitha-shivajothi.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Bold Urban Winter Boots](https://www.trendhunter.com/trends/ugg-autumn-winter-2025.md) - [Elegant Men's Formalwear](https://www.trendhunter.com/trends/jack-victor1.md) - [Understated Luxury Menswear](https://www.trendhunter.com/trends/coofandy.md) - [Celebrity-Backed Luxury Menswear Campaigns](https://www.trendhunter.com/trends/luxury-menswear-campaign.md) - [Luxe Tailored Fall Menswear](https://www.trendhunter.com/trends/louis-vuitton-fall-2026.md)