# Smartphone Screen Ornaments Rethink's Modern Christmas Ornament Removes Distracting Technology By Laura McQuarrie | Published 2016-01-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/modern-christmas-ornament References: [creativeguerrillamarketing](http://www.creativeguerrillamarketing.com/guerrilla-marketing/rethink-ornament-turn-phone-ornament/) & [rethinkornament](http://rethinkornament.com/) For the holiday season, Rethink introduced a unique modern [Christmas ornament](https://www.trendhunter.com/trends/spicy-chicken-sandwich-ornament) that actually encourages families to spend time interacting with one another. The holidays are meant to be a time that people can spend bonding with one another, but technology often gets in the way. This is a common theme, especially among [commercials and marketing campaigns](https://www.trendhunter.com/trends/a-friend-for-christmas) that remind consumers to disconnect during the holidays. While these tactics do little to actually encourage consumers to put down their [mobile devices](https://www.trendhunter.com/trends/smartphone-lock-box), the Rethink Ornament has users hang their smartphones on the screen, leaving them slightly out of reach. Branded as the "ornament that saved Christmas," this high-tech ornament has a candy cane-shaped plug for the headphone jack, which allows the device to be suspended securely in order to show a festive on-screen animation. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 6% | Activity: 17% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What Makes This Trend Stand Out - **Mobile Device Detox:** The Rethink Ornament encourages users to disconnect from their smartphones and spend quality time with loved ones during the holiday season. - **Smartphone-free Interactions:** By physically suspending smartphones on the ornament, families are prompted to engage in face-to-face interactions without the distraction of technology. - **Tech-enabled Ornaments:** The Rethink Ornament combines technology and traditional holiday decor, providing a unique and interactive experience for users. ### Sectors Adopting This - **Technology:** The use of smartphone screen ornaments presents opportunities for technology companies to develop innovative products that promote digital detox and face-to-face interactions. - **Holiday Decor:** The Rethink Ornament introduces a new category of smart holiday decor, paving the way for companies in the holiday decor industry to create tech-enabled ornaments that appeal to modern consumers. - **Family Entertainment:** By emphasizing offline interactions and fostering quality time with loved ones, the Rethink Ornament taps into the family entertainment industry's niche for creating experiences that bring families together. ## Related on Trend Hunter - [Smartphone Addiction Meditation Lanterns](https://www.trendhunter.com/trends/digital-detox-device.md) - [Uncomfortable Anti-Tech Rings](https://www.trendhunter.com/trends/uscellular.md) - [Sea-Inspired Anti-Smartphone Cocktails](https://www.trendhunter.com/trends/smartphonefasting-sour.md) - [Smart Holiday Windows](https://www.trendhunter.com/trends/alexa-in-a-pear-tree.md) - [Digital Holiday Light Apps](https://www.trendhunter.com/trends/festivitas-app.md) - [Deep Focus Desktop Displays](https://www.trendhunter.com/trends/tabletop-stopwatch.md) - [Playful Digital Detox Devices](https://www.trendhunter.com/trends/cheaum-concept.md) - [Christmas-Themed USB Keys](https://www.trendhunter.com/trends/psb-xmas-tree.md) - [Miniature Phone Beds](https://www.trendhunter.com/trends/phone-sleep.md)