# Neckwear Sans Shirts Sizzling Accessories in The Modern Chimp's Fall Campaign By Katherinev123 | Published 2009-09-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/modern-chimps-fall-campaign References: [designscene.net](http://www.designscene.net/2009/09/modern-chimp-fall-winter-campaign.html) & [themodernchimp](http://themodernchimp.com/home/) The Modern Chimp’s fall campaign for its accessories line has been released. Shot by Daniel D’ottavio, it shows the brand’s hot collection of scarfs, belts and ties, complete with a hot, shirtless male. The [hot shirtless male](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela) is Blaine Cook and the ads reveal him sporting some stylish neck pieces, including a studded belt, embellished scarf, and plaid bow tie. With accessories that cool, who needs a shirt, right? Oh, before I forget—The Modern Chimp’s fall campaign also features Diana Chung of [Ford Models](https://www.trendhunter.com/trends/fords-garage), who is also shirtless and who (lucky her) gets lifted into the air by Cook. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 25% | Activity: 10% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Shirtless Accessories:** New trend in accessories advertising featuring shirtless models, breaking away from traditional clothing-focused campaigns. - **Genderless Neckwear:** Increasing popularity of unisex neckwear, blurring gender lines in fashion and offering more options for all consumers. - **Statement Accessories:** Growing demand for bold and unique accessories as a way to express personal style and stand out from the crowd. ### Where This Applies - **Fashion:** Opportunities for fashion brands to challenge traditional advertising methods and promote accessories as statement pieces rather than simply functional add-ons. - **Retail:** Innovative approaches to presenting accessories in-store and online, such as featuring diverse models and promoting gender-neutral styling. - **Advertising:** Potential for ad campaigns to break away from traditional gender norms and explore new, exciting ways to showcase fashion accessories. ## Related on Trend Hunter - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Rugged Comfort Loungewear](https://www.trendhunter.com/trends/realtree-camo-loungewear.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Redefined Masculinity Branding](https://www.trendhunter.com/trends/tough-guys-soft-sweaters.md) - [Humorous Menswear Ads](https://www.trendhunter.com/trends/mens-wearhouse.md) - [Travel-Ready Summer Menswear](https://www.trendhunter.com/trends/tangerine-palisade.md) - [80s Sweater Campaigns](https://www.trendhunter.com/trends/rollneck-sweater.md)