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# Refreshingly Modern Branding Projects
Make Studio Boasts a Playful & Cheery Identity for ffeel:

By Kalin Ned | Published 2018-07-25 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/modern-branding-project
References: [behance.net](https://www.behance.net/gallery/65943565/ffeel) & [make-studio.net](http://www.make-studio.net/de/)

Hamburg-based [Make Studio](https://www.trendhunter.com/trends/sour-glass) engages in a modern branding project for ffeel: — a German company with a focus on providing the consumer with refreshing [vegan beverage options](https://www.trendhunter.com/trends/natural-plant-beverages) that combine [cold brew coffee](https://www.trendhunter.com/trends/modernized-coffees) and superfruits. Under 'modern' one is to understand a graphic-forward approach that communicates a youthful spirit with a dynamic interplay of elements.

While the packaging of the product relies primarily on the rounded shape of the bottles, a color and an artful typeface, the modern branding project extends to the overall boldness and design-driven aesthetic of the advertising imagery. By extracting words that can be affiliated with the ffeel: product or its customer, Make Studio arranges the bottles in a design-friendly manner that calls attention to adjectives like 'Exotic,' 'Curious,' 'Fresh' and 'Alive'

## Trend Insights (Trend Hunter)

- Score: 6.8/10
- Popularity: 99% | Activity: 98% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### Why This Trend Is Growing

- **Youthful Branding:** Opportunity to create modern, graphic-forward branding that communicates a youthful spirit.
- **Superfruit Beverages:** Opportunity to engage in the growing market of vegan beverages that feature superfruits.
- **Design-driven Advertising:** Opportunity to extend bold branding and design-driven aesthetic to advertising imagery.

### Industries Being Reshaped

- **Beverage Industry:** Opportunity for the beverage industry to expand offerings to include refreshing, superfruit-based vegan options.
- **Graphic Design Industry:** Opportunity for graphic design industry to provide designs that are modern, youthful, and engaging for brands, particularly in the beverage industry.
- **Advertising Industry:** Opportunity for advertising industry to create bold, design-driven advertising imagery that aligns with modern branding.

## Related on Trend Hunter

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- [Luminous Beverages Branding](https://www.trendhunter.com/trends/Rithms-Enlite.md)
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- [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md)
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- [Modern Coffee Packaging Designs](https://www.trendhunter.com/trends/modern-coffee-packaging.md)