# Modern Bible 'The Book' is a Glossy Magazine Version of The Old Testament By thischick | Published 2007-05-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/modern-bible-the-book-glossy-magazine-version-of-the-old-testament References: [sweden.se](http://www.sweden.se/templates/cs/Article____16107.aspx) & [bibleilluminated.se](http://www.bibleilluminated.se/) The Bible has been turned into a [glossy magazine](https://www.trendhunter.com/trends/maczine) by Dag Söderberg a former Swedish advertising exec. The magazine is titled, 'The Book' and it is a complete unedited text of the Old Testament. Mr. Söderberg has high hopes for his magazine and has said: "I want it to be well spread, to create a buzz. I want people to start taking it to dinner parties, instead of flowers. That way, perhaps everyone can have a Bible on their table without causing too much panic." The magazine is 450 pages complete with modern-day [magazine glossy photo illustrations](https://www.trendhunter.com/trends/parks-2). There are plans to have it translated to English and brought overseas to cater to the 25-50 year old markets and also a [New Testament sequel](https://www.trendhunter.com/trends/the-book-of-money) is in the works. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 80% | Activity: 17% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Magazine-style Bible:** Disruptive innovation opportunity: Explore the potential of transforming religious texts into visually engaging and accessible formats for modern audiences. - **Targeting Younger Markets:** Disruptive innovation opportunity: Develop strategies to make religious texts more appealing to younger generations, leveraging contemporary design and storytelling techniques. - **International Expansion of Bible Publications:** Disruptive innovation opportunity: Identify new markets and opportunities for distributing translated versions of religious texts to a global audience. ### Who This Affects Most - **Publishing:** Disruptive innovation opportunity: Embrace the challenge of reimagining traditional publishing models to cater to the evolving preferences of readers seeking accessible religious texts. - **Design and Illustration:** Disruptive innovation opportunity: Combine design and illustration expertise with religious content to create visually captivating editions of ancient texts that resonate with modern audiences. - **Cultural and Religious Tourism:** Disruptive innovation opportunity: Explore the potential of religious texts as catalysts for cultural and religious travel experiences, offering immersive storytelling in unique locations. ## Related on Trend Hunter - [Historical Humankind Coffee Books](https://www.trendhunter.com/trends/the-book.md) - [Comprehensive Christian Scripture Apps](https://www.trendhunter.com/trends/scripture-app.md) - [Electronic 3D Book Concepts](https://www.trendhunter.com/trends/bbook.md) - [Footwear Brand Heritage Books](https://www.trendhunter.com/trends/book-of-birkenstock.md) - [Imaginative Buildable Magazines](https://www.trendhunter.com/trends/lego-and-wallpaper.md) - [Nordic Library Book Initiatives](https://www.trendhunter.com/trends/dawit-isaak-library.md) - [Curated Book Subscription Boxes](https://www.trendhunter.com/trends/book-of-the-month.md) - [Entertaining Business News Magazines](https://www.trendhunter.com/trends/business-for-you-magazine.md) - [10-Pound Monumental Books](https://www.trendhunter.com/trends/pentagram-living-by-design.md)